ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

SEO - Google Backtracks on recent Algorithm Changes

Updated on March 30, 2018
Source

There has been a lot of chatter about changes that Google made to their algorithm, which saw a fairly big change in rankings for some sites. Having been busy trying to decipher the changes, it looks like it could be related to either their Panda or Penguin update . However it could be the ironing out of some bugs, a back-out or some tweaks.

Back on 19th August i emailed Google to ask whether they were rolling out an update and they said that they were, a minor Panda refresh. The impact doesn't seem to have had the effect that was expected, as it wasn't well received in the most part. SEO forums have been inundated with stories of rankings drops, even for (apparently) SEO friendly sites and reports of lower quality sites jumping up the rankings. We have been looking at a lot of the sites in question and it appears that as part of the update, Google were targeting sites that had build lower quality links from irrelevant sites. It also looks to be looking at the number of these links as a percentage of the total, to determine malpractice. Of course this update didn't negatively impact all sites. Many have been writing about massive jumps in traffic.

Without naming and shaming, most of the sites that had seen significant drops in their rankings had a fairly high number of one way links from what might be classed as 'spammy' sites. Interestingly enough, these sites seemed to be hit harder on some pages than others, so it wasn't a penalty against the site. Many of these 'spammy' links were from sites with high a Alexa Rank however in truth, many were still in breach of the Google Webmaster Guidelines.

Google also claimed that this this refresh was only going to affect about 1% of search results, although listening to the post match chit chat, it seems it has had a wider impact than was initially expected. It's a difficult proposition when dealing with one way links, as was the algorithm to penalize bad quality one way links, this would open the door for competitor attacks. All you would need to do is find the worst link builder and ask them to build links for a competitors site - that would be considerably easier than finding a quality link builder!

So What's the Change?

We spotted yesterday that either Google has backed out some of the recent Panda refresh changes, made some tweaks or it's part of the long awaited Panda update. It is also possible that they have ironed out a number of bugs. However Matt Cutts indicated that the next Penguin update 'would be jarring' and since then the SEO world has been waiting for the penny to drop. Whether the changes yesterday are related remains to be seen. As yet, there is nothing out of Google that i have seen to suggest that this took place yesterday.

Either way, most of the sites i have been tracking that took a hit in August, seem to have been restored to their former Glory - many of them an increase in position from last month. Good to see that people have been busy building quality links as part of last months Google scare. Whether this was a back-out or further update is open for debate.

I will be keeping an eye on the situation over the coming weeks as this might not be the last Panda update we see. I am interested to hear if any of you have noticed anything as part of yesterdays update.

In closing, i think this will be an eye opener for some, as it points considerably more Google focus in the direction of spam and their prevention against ranking manipulation - not an issue for those of us that keep on the right side of the line.

Did your sites see any impact on the Panda update?

See results

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      binexxx 

      6 years ago

      OK I will follow that account...Thanks

    • LindaSmith1 profile image

      LindaSmith1 

      6 years ago from USA

      I still do not understand how Google has so much power over the Internet. Frankly, I don't worry about Google, they are always doing something stupid.

    • RZed profile imageAUTHOR

      RZed 

      6 years ago from UK

      Binexxx - you can find them here: https://twitter.com/google

    • profile image

      binexxx 

      6 years ago

      Why is it the link the video on youtube was removed, I mean the link on twitter "A Googler"? I want to see video and is there any other link?

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)