ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Seo Tools: Most Popular List for 2020

Updated on July 24, 2020
digitalinfopreneur profile image

I've created this page, where you could discover more about these effective tools. You will get to know how they let you work on your site.

What Is Search Engine Optimization?

Search Engine Optimization, or SEO for short, is an advertising and marketing-related technique that makes a specialty increasing the visibility of your website. It is used for driving site visitors, improving rankings, and growing popularity of your newly created internet web site in search engines.

Ultimately, search engine marketing is about making sure that your net web site is dependent and designed in a manner that search engines like Google and yahoo will apprehend and consequently make it much less difficult for human beings to find you out. The first and most crucial step to reaching that is coming up with the right key terms – those which is probably relevant for the content material of your website, and those that have low opposition and an excessive seek volume.

Apart from crafting your content material and locating the ideal key phrases, you want to optimize your code and build links, and the most superb way to do this is with the resource of incorporating SEO tools.

Why do you need SEO equipment?

If you put into effect the right search engine optimization tool, your website will be capable of ranking higher in searches. For this reason, acquiring higher visibility and better organic site visitors – a better ranking directly ends in extra visitors. These powerful tools not only help you in improving your digital presence but also help you in getting better ROI, thus increasing your income in the future.

To succeed, you have to make sure that you put up the right content using the keywords which have high demand. But the thing is, figuring them out is not an easy task and takes a lot of time and effort. Using the right search engine marketing tool can prevent lots of treasured times in terms of key-word studies.

Besides, they will assist you in optimizing your content material, so that you can increase the credibility and authority on the web. Moreover, search engine marketing tools permit you to intently have a look at your opposition which will ensure which you are continually one step ahead of them.

Below we look at the best SEO tools which you should surely know about to get successful with your website.


Serpstat is a toolkit for search engine optimization & PPC key-word studies, one-way link evaluation, rank monitoring, key-word clustering, and others. Its key-word and competitor analysis statistics cowl all of the Google areas in the global. This is one of the best tools which all the website owners should use. It can help you in finding the right keywords and also in understanding the dynamics of google search.

SE Ranking:

If you want to get successful with your website, this is one tool that you should have with yourself. This is an extremely helpful tool and can help you in numerous ways. SE Ranking is an automatic usual Google rankings checker with one hundred per-cent accurate results. This helps you in understanding the ranking of your website and also your competitions. It helps a lot in the analysis


SEMRush is a tool that is particular for locating worthwhile keywords. Many new and old bloggers use it to optimize their websites, create the content their audience desires, and create a better experience for his or her traffic. When you own a website or a blog you need to provide your users with the best experience. You can do the same with the help of this too. As not only it helps in optimizing your content according to your niche but also fulfills the desires of the audience.

Netpeak Spider

Netpeak Spider is a laptop tool that crawls your internet site like a seek engine robot and detects key search engine optimization troubles that affect the website’s visibility in SERP. This is one tool that can help you a lot. Often when we are not getting the right amount of audience we are left scratching our heads. With the help of this tool, you do not have to worry about it anymore. As now this tool will fully analyze your website and find out the problems with it. This will make your life easier and will also help you in providing a better experience to your visitors.

Search Engine Optimization PowerSuite

SEO PowerSuite is an all-in-one toolkit that covers each step of an SEO marketing campaign of any quality, from rankings and internet site audits to one-way link studies and hyperlinks constructing. With its intuitive UI and a wealth of pro-level functions, it’s an excellent fit for search engine marketing learners and professionals alike. This is one tool which can make your life as a marketer extremely easier. It will take care of everything related to SEO and help you in delivering the right content. If you want to perfect your website and do not have much knowledge about the same, this is one tool that you should have. This tool makes your task easier and is perfect for people who are just starting their SEO journey.


Ahrefs.Com is a famous toolset for backlinks and search engine marketing evaluation. Most people think about Ahrefs as a powerful “backlink checker” tool. But in truth, “checking one-way links” is just one of the many things that you could do with their large statistics index. If you want to make sure that everything about your website is perfect you must get this tool today itself. This is a great tool that can help you with backlinks and analysis.

Moz Pro

Moz Pro is MOZ’s all-in-one suite of search engine optimization tools. It ties together keyword studies metrics by using accumulating statistics on websites throughout 4 SERPs to offer you search engine optimization analytics and insights. So if you want a tool which provides you with all the services and also is easy to use, this is it. This is a perfect tool for people who are looking to do multiple actions using a single tool.


Raven presents precise search engine marketing audit reports that show progress over time, tune your ranking changes on SERPs to see if those onsite changes did the process. Identify potential backlink resources, manipulate and report your development. This is one tool that you should add to your list.


KWFinder is a smooth-to-use key-word studies tool bringing perfect key-word thoughts. It facilitates you to find lengthy tail key phrases with low SEO problems. If you are looking for a simple yet effective tool which can help you in finding all the keywords, this is it. This tool can help you extensively in finding the right kind of keywords which can drive traffic to your website.

LongTail Pro

Long Tail Pro is a keyword research tool for long-tail keywords that allows you to discover hundreds of profitable, focused keywords and calculate keyword competitiveness for nearly any niche. Having long-tail keywords in your content is something that can help you a lot. And using this tool you can get the best suggestions for the same.


If you need your internet site to achieve success, using a search engine marketing tool is a must. So, after gaining knowledge about some of the fundamentals and the importance of search engine marketing, make sure to strive for the above-stated tools which are guaranteed to help you meet your goals.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Madhusudhan Rao Padala


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)