ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • E-Commerce & How to Make Money Online

SEO and your website

Updated on April 9, 2013
searching the net
searching the net

Where does your website rank?

So you have some great ideas for your business and now you need to promote it. You've got adverts and eye catching flyer's, but to keep up to date and professional you have to have your own website.

Creating a website doesn't have to be daunting if you're doing it for the first time. There are options to either pay for someone to do it for you or you can have a go at doing it yourself.

There are free blogging sites which can be customized to look personal and professional or there are many companies out there who will design and host your website for a sum. Some will design your website and write the content as you want it, or leave you with the source code to blog away. Having a go at writing the content yourself could not only be a learning curve, but rather fun too!

Getting Popular

So, where do you start? Of course your domain name needs to be relevant to your website. This helps with the keyword search and ensures you are practicing ethical (or White Hat) SEO. You wouldn't want to stumble across a site which has nothing to do with it's title..

Your website has to be informative too. An interesting well written and up to date site stands a better chance with popularity. Don't leave it dormant and make sure visitors can see it is active with fresh ideas and updated blogs.

Keywords

The net is changing all the time and what people search for alters. They may be quite specific in their search or just type in some basic keywords. Make sure you know the most common keywords and phrases (do a keyword check using the SEO tool book or Google Adwords Keyword Tool to check popular searches and keywords). Don't compete with common subjects as many, many sites will be listed. Instead go for those more specific words and phrases that people are looking for to stand a better chance. Again check and update regularly and place words on the main page towards the top and in the heading.

By keeping your keywords in your headings and near to the top of the page means the search engines can find them. They are not human so images and flash do not register with them, so keep the text separate.

Key words must not be repetitive and kept to around five percent of the content, otherwise the search engine will see it as spam and disregard it.

Web content is different to reading a newspaper or magazine. When people search the internet they skim over web articles so the information needs to be clear and concise. Paragraphs need to be shorter but interesting to read and of course have the important key words to help rank highly. The traffic comes when the site is interesting or includes all the information needed. The more popular the site, the higher it will rank.

Other than having good quality blogs, avoid having flashy graphics on your website and bright text which will put people off or just simply be unreadable. If a website is good, people will come back and you'll get more hits.

Linking

You can link your site to other sites (linking back is called reciprocal linking) for a chance of more hits, but in regards to SEO, some search engines don't rate it as well as they once did.

Leave comments on relevant blogging sites that are helpful and insightful. You can place a link to your site in a signature box after your comment for other visitors to click on.

Backlinks are the way forward to strengthen your site. Having another website link to yours is a must for SEO, as long as it is from another good quality site. You don't need many sites doing this to see results but there are many different techniques used to ensure yours gets the traffic it deserves. Doing it ethically and over a period of time is the only way to keep you on the search engine list for a good length of time.

By asking website owners (relevant to your own) to link back to you, or by writing articles and linking using a signature box (or linking within the text) are ways to backlink. If you can include two links then link to the main page and deep within the site.

Bookmarking and Social Networks

Don't forget to use social networking sites to ping your blog posts. Twitter, Google Plus and Facebook are great places to sign up to do this and get extra traffic. Don't spam your followers with links (no one likes a robot, and that's what they'll think you are), but supportive or just plain nosy friends may take a look.

Keep a link to your website on your profile so followers can take a look freely. It is also a permanent feature on there.

Bookmarking your site to social bookmarking sites, such as Digg and Delicious is another way to draw attention to your website. The link will stay on your page so visitors are able to see it, rather than disappear quickly in the timeline on your social network. Again, use various links rather than just to your site, so that people don't get bored of what they see from you.

Also register your site to directories. If someone is looking for something specific, they may go there to find it (a bit like an old fashioned telephone directory). Technorati is a good one to join.

Be patient and keep at it. If you use automated backlinks or try to spam the net by using Black Hat techniques, your initial success will come crashing down, bringing your site and your name with it.

Don't try to do too much too quickly, but don't ever neglect your site either.



Comments

    0 of 8192 characters used
    Post Comment

    • Emma Harvey profile image
      Author

      Emma Kisby 6 years ago from Berkshire, UK

      Hi lawebdesigning,

      it is important to give your websites loads of love and attention and update them regularly. There are so many SEO techniques, but keep up to date with the search engine priorities and popular word searches.

      Thanks for your comment and support.

    • lawebdesigning profile image

      lawebdesigning 6 years ago from 9663 Santa Monica Blvd. Suite 917, Beverly Hills, CA 90210

      Great hub Emma ! Thanks for sharing.

    • whoisbid profile image

      whoisbid 6 years ago

      Yes.. Most people cannot breathe it in too quickly because they will be killed by the mystical fumes.. ;) Great job!

    • Emma Harvey profile image
      Author

      Emma Kisby 6 years ago from Berkshire, UK

      There is so much out there about SEO and web content, so I kept this one brief and to the point. Very important for web reading :)

    • whoisbid profile image

      whoisbid 6 years ago

      I am privileged to the be the first commenter here . I have a feeling that your article was precisely the correct length for "me" - Who cares about the search engines (well, I do actually-LOL)

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized. (Privacy Policy)
    CloudflareThis is used to quickly and efficiently deliver files such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisements has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)