ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Salon Marketing Tips and Ideas

Updated on April 27, 2015

Starting on a new business venture is always an exciting mission, so as long as you are starting out on the right foot! Any industry that encourages your customers to look and feel fabulous is a good idea.

If you are finding your place in the salon industry, whether it be hair, nails, a spa, or for tanning, you’ve already made a good choice! These types of services, although common, are always utilized by the locals as long as the service is good.

Finding a good location is key in being successful! Ideally, you want to center yourself in an area that gets a lot of traffic whether that traffic be on foot or by car. It’s also a good idea to be near like businesses.

If you’re a nail salon owner-to-be, look for a hair salon because many people love getting their hair and nails done at the same time, and what’s more convenient than right next door? Once you establish a good location, you should really put a lot of time and thought into marketing to get your name out there!


Promoting Your Business: Salon Marketing

When a new business opens, people don’t just know that you are there, with the exception of people who might have seen “coming soon” signs out front. This means you need to be going the extra mile (literally!) to spread the word! For salon businesses, you need some good salon marketing ideas. Here’s some ideas that you should definitely consider:

  • Flyers: Print up the biggest pile of flyers that you can and use them all! Telephone poles, car windshields, other local businesses (with permission), all up and down your street and everywhere in a one mile radius! Don’t forget to offer a modest discount for bringing in a flyer!

  • Business Cards: Similar to using flyers, but more dropping them on cars, and offering other types of salons a business card exchange for each business to have out on the counters. “10% off with this card.”

  • Coupons: Coupons can be anywhere from on the flyers you should put out to in local newspapers and circulars. Coupons are a great way to draw in new clients in order to get them hooked on your services!

  • Newspaper Ads: Newspaper advertising isn’t too expensive and there are people who still read the paper, believe it or not!

  • Sign Spinner: There’s a reason why these guys are everywhere, and it’s because they work! The sight of a spinning sign is sure to catch a few passing eyes and spread your name a little more.

  • Inflatables: Flailing inflatables are another way to catch the eyes of nearby potential! Hit up your local rental store and see what they have to offer, and see if they could use your services as well!

  • TV/Radio Commercial: Many people watch TV and listen to the radio, so these are two more avenues in which you can advertise! Make a short commercial and include a “be sure to mention this ad to receive a discount on your first service!”

  • Grand Opening: I saved the best for last on this list because I figure it’s a given, but it’s still the best way to get traffic in your doors! Having a grand opening event is the perfect way to attract people since they often include free food, raffles, prizes, discounts, and so on. Make it big and grand!


Online Customer Roundup

Sitting in your salon waiting for business, or even out front trying to promote it, you may notice a large percentage of people who are passing on by just staring like a zombie into their phones, welcome to the apocalypse! What are they doing? They are surfing the internet while you are trying to put a bug in their ear about your business, how rude!

For this group of people, the kind of marketing that works best is not what is waved in front of their faces (because they would miss it anyway), but you need some online salon marketing, too! This will allow you to reach the seemingly unreachable. Just what can you do about salon marketing online?

  • Social Networking: When it comes to social networking, you would think that every business would use this handy tool since it’s free! Create a business page and start by targeting locals by way of posts on local buy/sell/trade pages and with other local business pages!

  • “Like and Share” Facebook promos: Once you have a few followers, design an advertisement to be “liked” and shared in order to enter a contest is a great way to get the word out about your new business! It doesn’t have to be anything fancy, but it should be catchy enough to capture people scrolling by!

  • Mailing list signup promos: Offer discounts or the chance to win a raffle by having people sign up for a mailing/emailing list which will make it so that you can keep them in the know about any upcoming deals!

  • Sponsored Ads: On websites like Facebook, you have an option of paid advertising which will show up in the newsfeed of many potential customers! Use this to your advantage and you might just score a few regular clients out of it!

  • Website Coupons: Have a website! Great, you should! Use it to post promos and coupons on the website, whether it be on the main page or on a designated webpage.

  • Google AdWords: Like the idea of being at the top of search engines? Well now you can be with Google AdWords! The best part is that you only pay when someone clicks on your website or calls. Just visit for full details.

What advertisements have influenced you to buy something in the last month?

See results

Bridging the Gap

Anytime you open a new business, marketing is one of the most important things for you to do in order to be successful in this day and time.

Since we are in a time where the older generations are not online and the younger ones cannot step away from technology, it’s important to bridge that gap by marketing to both audiences both in the physical world and virtual world.

Using these clever ways to market your salon should have your doors bursting with business in no time!

How To Get New Clients In Your Chair - Salon Marketing Tips


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)