ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Marketing & Sales

Internet Marketing and Search Engine Optimization

Updated on June 28, 2011

Internet Marketing

Search Engine Marketing or ‘SEM’ is a form of Internet marketing for the websites, hubs and blogs to increase their visibility in the search engine result pages. The basic and most powerful way of SEM is Search Engine Optimization (SEO). But this is not a one or two day's work, it needs a lot of time and regular work on the individual web pages to get the site /page listed on top of the SERPs. In short, it takes time to perform SEO. So, there are some other ways also to increase the visibility of the website till you invest your time for SEO.

Other ways that comes under SEM are paid placements in major search engines, contextual advertisements and such other methods to get the visibility in the search engines. You will find some sites with no SEO done at all. Some website owners still believe that they do not need this and their business is running fine and do not require to invest time or money for Search Engine Marketing.

But the majority of Internet users use search engines (Google, Yahoo etc...) just to find what they want. So, even if your business is running good, you should also be visible when someone searches or is interested in your product or service area. In case, you are not visible, it means you have lost that deal and can not make extra money, and one deal does not always closes with one deal, it could lead to many more; means you are losing more money. So the fact is, SEM is a must for every website. SEM can even be done for hubs and blogs to earn adsense rewards. To market your hubs, you should write more hubs, put the link in your signature, write some articles on other sites, put some links of your hubs and increase the traffic and thus flow of money.

Search Engine Marketing

SEO is basically done to get your site appearance at the first page or in the initial pages of the search engine. As you know, it takes time to get the first few positions, you may have to opt for some paid services, it means you will pay to the search engine to get you listed at the top, which is popularly known as PPC (Pay Per Click) advertisement. For Google, it is known as 'Google AdWords'. So, whenever a user searches for a particular word or set of words, you will get listed at top, and you are ready to pay the agreed cost to the search engine, if that user clicks on your website link.

There are several other ways also to get you listed in the search engine result pages, but they are not direct links to your site, instead these resultant pages provide link to your site, this is also called as link-building, sometimes as back-links. You can get back links by a number of ways, so more the back links you have, more visibility you will get in the search engines. But, these back links should be related with your business. You can write articles related to your industry and post them on your blog, put them on some article submission sites, and you are ready with your links. There are many ways to get the high rankings on the search engines, just what it takes is a bit of time and effort. If you have that, it is great, if not then just go and hire some SEO/SEM company but after doing some good amount of research. Remember SEM raises the online profile and builds brand awareness.


    0 of 8192 characters used
    Post Comment

    • anujagarwal profile image

      Anuj Agarwal 7 years ago from Noida

      Thanks for dropping by FYS. SEO is an essential and important way to get real traffic.

    • FindYourSearch profile image

      FindYourSearch 7 years ago from Las Vegas, NV

      One thing many people don't understand is the time it takes to see the results of SEO, so I'm glad to see you touch on that in your article. PPC is useful to bridge the gap, but keep in mind that PPC links appear differently in Google than natural results, and some users do ignore them. For this and other reasons, SEO pays off in the long term.

      Nice job on this overview!

    • anujagarwal profile image

      Anuj Agarwal 7 years ago from Noida

      Thanks for dropping by sarah.

    • profile image

      sarah 7 years ago

      Hi, this is great n informative hub thanks.

    • anujagarwal profile image

      Anuj Agarwal 8 years ago from Noida

      Thanks bala99 for the comments.

    • bala99 profile image

      Bala Subrahmanyam Vishnubhotla 8 years ago from Hyderabad, Telangana, India.

      I need to learn this stuff! Your hub was a good start. Thanks.

    • anujagarwal profile image

      Anuj Agarwal 8 years ago from Noida

      Thanks earnestshub to find the information useful.

    • earnestshub profile image

      earnestshub 8 years ago from Melbourne Australia

      This is real info that is useful, thanks for this hub.