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Secret Keyword Placement Tactics to Improve Online Earning

Updated on January 12, 2015
Placing Keywords strategically can increase your page views and online income.
Placing Keywords strategically can increase your page views and online income. | Source

If online writing is a source of your income then it is important that you employ these secret keyword tactics to increase your online earning. But do not worry these are legitimate ways for search engines to find your article. Furthermore, with more page views, you can get extra income faster.

Organic traffic is important to any online writer. The more visits an article gets provides better chances of the person to earn bigger. The clincher here is to get your articles at the top page of search results. And it is quite a competition to race to the top spot. However, it is a race where you can get ahead. Just remember these keyword placement tactics and you can improve your page ranking.

Include your Keywords in the Title

Apart from using a catchy title, it is to your advantage if it includes the keyword. The title “Know My Secret” is intriguing. But not everyone may be interest on your secret. So it would be a better idea to include a keyword (or keywords) in the title. For example if your keywords are “keyword” and “Online Earning” you can rewrite the title as Secret Keyword Placement Tactics to improve Online Earning. The title is straight forward. Also, it catches the attention of the people you want to reach. And the title itself is very descriptive.

Having your keywords placed on the title allows readers to easily identify your article as a potential source of information that they need.

Strategic places in your Content

Since your article focuses on certain keywords it is logical that you have to use them in your content. But sprinkling your article with the words that you want is not going to do you any good. Rather, you have to place them at strategic places.

First paragraph of your article

Online writing becomes really lucrative when peole read your work. This is why you have to put keywords where they can easily find them. Likewise, putting the keywords in the first paragraph allows search engines to identify your work as a possible match to search queries. Moreover, search engines use the first few sentences of your article as a description when showing it as a search result (when a meta description is not available).

Do you count the number of keywords in your article?

See results

Use keywords in headings

Heading or subheadings are quick references about topics you are discussing. By placing keywords in the headings, you generate additional interest in your readers. Likewise, it helps guide your readers to what they can expect in your piece.

Place your keywords towards the end of the article

This is a great tactic as it reinforces the keywords. It allows the readers to remember the specific words that you use. Coupled with a catchy call to action statement, you can easily influence your readers.

Keywords in your URL

Online writer often neglect the URL of their articles. In many cases, URLs are automatically generated. This is convenient but with a little tweaking you can turn it into a powerful online earning tool. Many URLS that are generated automatically use the title as the URL. Some have a limited number of characters and may not include the keyword that you are using. Whenever you get the chance, try to look at the URL and tweak it to focus on the words that matter to your article. Ideally a short and descriptive URL is to be used.

Placing the keywords where search engine can find them easily help you earn online faster.
Placing the keywords where search engine can find them easily help you earn online faster.

Place them in your Meta Description

One way search engines look for article matches is to look at the Meta Description of an article. The meta description is part of the code of the webpage. It is found the head part of the HTML code. Of course you do not have to go in deep especially if you do not have any idea how to write this. Moreover, there are sites and programs that help you generate a meta description. When search engines show your article as a result of a query, they usually show the meta description if you have one.

WordPress writers can utilize SEO widgets to improve SEO ratings. Included here is an option to write a meta description. If you will write a meta description, make sure you include the keywords. Take note however that you are only given a limited number of characters. A 2-3 sentence description can change your SEO rating.

Keyword Density

Another important tactic is using keywords is to use it appropriately (although this statement is debatable). You might think that putting more keywords can help you improve your page ranking. Well, it does not. Search engines have grown wiser nowadays. In fact, keyword stuffing can be counter-productive. Search engines may consider your article as spam when you place too much keywords in them.

Ideally go for a prudent 2% keyword density. Others may recommend going up to 5%. The bottom line here is use keywords but do not overdo it. This is why strategically placing a limited number of focus words can be more beneficial than just spraying your article with tons of keywords.

On the other hand, many writers and SEO professionals do not really pay much attention to Keyword density right now. Although they use keywords and key phrases in their content, the actual density really does not matter to them. Moreover, some believe that there is no actual "right keyword density".

Of course this article is about sharing keyword strategy to improve your online performance. It is up to you to use it or not. As for me, I give it a go every now and then.

It is understandable why many turn to online writing as a means to earn extra income. The boom in the online writing community is phenomenal. With the number of online writing sites that pay their members to publish content, it is an enticing endeavor. But employing these secret keyword placement tactics can help you improve your earning potential. Likewise, when you stick to proper writing habits, you can find financial success in online writing.


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    • jpcmc profile imageAUTHOR

      JP Carlos 

      3 years ago from Quezon CIty, Phlippines

      Hello grand old lady,

      I am glad to see you here again. I too have read numerous articles about keywords. But most are too technically and I wanted to share it with others who do not have the technical knowledge about what goes on behind search engine algorithms. I happy you found it useful. In the end, we have to make use of what we have. And who knows search engines may find a different way to rank pages for search results.

      See you around my friend.

    • jpcmc profile imageAUTHOR

      JP Carlos 

      3 years ago from Quezon CIty, Phlippines

      Hello amiebutchko,

      Thank you for the kind remarks about the hub. These are just tips we can all implement when writing. But it is important never to sacrifice content and proper writing just for the sake of putting in keywords. In the end, we have to remember that we are here to share information and not just get views.

      See you around my friend.

    • jpcmc profile imageAUTHOR

      JP Carlos 

      3 years ago from Quezon CIty, Phlippines

      Hello there NateB11,

      Thank you for taking the time to read the hub. with a little effort in the way we write our articles we can rake in more views. But of course nothing beats publishing sought-after topics. When we find the niche we want to target and write for them, we can definitely get more views.

    • grand old lady profile image

      Mona Sabalones Gonzalez 

      3 years ago from Philippines

      I have read many pieces about keyword placement, but this one has the most clarity and comprehension. very, very, very useful. Thanks so much!

    • amiebutchko profile image

      Amie Butchko 

      3 years ago from Warwick, NY

      Good info for all writers in easy to understand language.

    • NateB11 profile image

      Nathan Bernardo 

      3 years ago from California, United States of America

      This is good fundamental information about keywords. If someone expects to get traffic and earn money writing online, they must have knowledge of how to use keywords to do so.

    • jpcmc profile imageAUTHOR

      JP Carlos 

      3 years ago from Quezon CIty, Phlippines

      Hi there johndwilliams,

      There is really no definitely rule bout keyword density. But as a rule of thumb let's not overdo it. When I did some copyrighting before, the editor wanted a keyword density of 5%-6%. I did several for them. I am not sure how it worked out for them.

    • johndwilliams profile image


      3 years ago from Essex England

      Great article - I read someplace that optimum density is really hard to predict. I heard there is a formula someplace in that it needs to match the number of words per article - I usually aim for 2% but do you have articles with 6%.

      Great read!


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