ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Seven C's of Effective Communication

Updated on August 18, 2014

7 C's of Communication

There are seven C’s of effective communication that are relevant to oral and written communication. They are as mentioned below:

  • Completeness

  • Conciseness

  • Consideration

  • Clarity

  • Concreteness

  • Courtesy

  • Correctness


The communication must be fully accomplished. It must express all the relevant facts that are needed by the audience. The sender must convey the message to the receiver keeping his mind set into account. Hence, a communication which is complete in itself must have the following features:

  • Complete communication enhances and expands the organization’s reputation.
  • Besides, it is saves money as important information is given and there is no extra cost to send more messages as the communication is finished.
  • A communication which is finished always provides extra information and does not leave any doubt in the receiver’s mind.
  • Complete communication helps the readers/audience/receivers make better decisions as they are now supplied with all the relevant and important information.
  • It convinces the audience.


This means wordiness, i.e. communicating in the minimum possible words while being able to convey the meaning clearly without relinquishing the other C’s of communication. Brevity is is necessary for successful communication. The following features mark a concise communication.

  • It saves both time as well as cost.
  • It emphasizes and focuses on the main message while avoiding the use of unnecessary and countless words.
  • Concise communication offers short and important messages to the audience in the minimum of words.
  • A concise message has more appeal and is easily understood by the audience.
  • A concise message does not repeat itself.


This entails stepping into the shoes of others. For communication to be effective, the audience must be considered, i.e. the opinions of the audience, their education level, background and mind-set etc. An attempt should be made to visualize the audience, their needs, problems as well as their emotions. It is imperative to maintain the self-respect of the audience and not harm their emotions. Words in the message must be changed to suit the audience’s needs at the same time ensuring that the message is finished. Some features of considerate communication are listed below:

  • Highlight the 'you' approach
  • Sympathize with the audience and display an interest in them. This will encourage positive response from the audience.
  • Display optimism towards the audience. Highlight on “what is possible” rather than “what is impossible”. Accentuate on positive words like committed, warm, help, jovial, thanks, healthy etc.


This entails stressing on a particular message or goal at a time rather than making an attempt to attain too much at one time. Clarity in communication has the following distinct features:

  • It makes comprehension easier.
  • The meaning of the message is augmented by an absolute clarity of thoughts and ideas.
  • A clear message will use precise, suitable and distinct words.


A concrete communication entails being specific and transparent rather than blurry and general. Concreteness enhances faith. A concrete message is distinguished by the following:

  • It is reinforced with precise facts and figures.
  • It uses words that have clarity and develops the reputation.
  • Concrete messages cannot be misconstrued.


Courtesy in message means that the message should indicate the sender’s expression while respecting the receiver. The dispatcher of the message should be genuinely polite, sensible, thoughtful and passionate. Courteous message has the following characteristics:

  • Courtesy involves considering the opinions and the thoughts of the receiver of the message.
  • A courteous message is optimistic and is concentrated at the audience.
  • It uses language which is respectful towards the receiver of the message.
  • It is completely unbiased.


Correctness in communication means that there are no grammatical mistakes in the communication. Correct or proper communication has the following characteristics:

  • The message is precise, accurate and timely.
  • A correct communication boosts up the confidence levels.
  • A correct message creates a better impression on the audience/readers.
  • It verifies the accuracy and exactness of facts and figures used in the message.
  • It uses suitable and acceptable language in the message.


    0 of 8192 characters used
    Post Comment
    • dilipchandra12 profile imageAUTHOR

      Dilip Chandra 

      6 years ago from India

      Thank you cat for reading and commenting. Thanks for the adding up the good info.

    • dilipchandra12 profile imageAUTHOR

      Dilip Chandra 

      6 years ago from India

      Thank you rfmoran for reading and commenting

    • profile image

      cat on a soapbox 

      6 years ago

      Hello dilipchandra12,

      These are all very constructive tips to excellent communication. I have one to add alhough it ties in w/ consideration. It is Connection or Connectedness when you know you've really reached and held the attention of your audience. I really enjoyed reading your hub. Thank you!

      Be well,


    • rfmoran profile image

      Russ Moran - The Write Stuff 

      6 years ago from Long Island, New York

      Good job of reminding us of the basics of something so essential. Please share this with the entire House and Senate, not to mention the White House.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)