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Social Media Marketing for Small Business | Get With It in 3 Easy Steps

Updated on January 26, 2015

Small businesses need to get social - or risk being left behind.

Social media's a powerful  marketing tool available to small businesses in this age of technological advance - and it's not going anywhere.  So if you can't beat 'em, sign up!   And reap some serious rewards.
Social media's a powerful marketing tool available to small businesses in this age of technological advance - and it's not going anywhere. So if you can't beat 'em, sign up! And reap some serious rewards. | Source
Join today's public cafe.  It's a virtual meet and greet.  Don't miss out.
Join today's public cafe. It's a virtual meet and greet. Don't miss out. | Source

Three easy first steps

In today's world of uber-advancing technologies, small businesses need to remain on par with current social media culture - if they are even to look competitive.

Although we, as small business owners, may not be as up-to-date as we'd like on the latest communication trends, in order to appeal to this generation of customers and the next, it is simply a marketing necessity to get on board.

Use the following 3 easy first steps to catapult your business into the now of social media and finally get with the program - or be left behind in a world that is all about conversation. Here's how.

The social media train has left the station. Now, get on board!

Social media packs a huge marketing punch, is easy, quick and can even be free if you do-it-yourself.  What are you waiting for?
Social media packs a huge marketing punch, is easy, quick and can even be free if you do-it-yourself. What are you waiting for? | Source

Why Every Business NEEDS to Launch a Social Media Campaign:

It's a whole new mind-set...

Always be looking for photo op's to post to your social media pages.  It will become second nature.
Always be looking for photo op's to post to your social media pages. It will become second nature. | Source

Step 1: Get a Facebook page

Every small business, or at least, every small business owner, should have a Facebook page as part of their evolving social media marketing campaign.

Use this to forge relationships in your community, announce interesting events or happenings pertinent to your business, create a positive presence in your locality and to even offer discounts or helpful information (via content links) for loyal followers.

Provide link-throughs to your website and pictures of your office. Make sure you can always be found with ease by updating posts often (from every few days to just once a week can have impact) and cultivating friends lists.

In ways such as these, you’ll stay on people's minds and create a persona of reputability for your company. Feature customers and what they are doing, so as to spread networking mojo among followers while portraying yourself as a leader in your field of work.

This truly is an easy effort that requires minimal time and can become key to gaining new business in the future. You want people thinking of you when they need what you got! It’s an investment in relationships that will pay off in the future.

It's not about GROWING SALES now. It's about GROWING TRUST.

Using Facebook is an opportunity to create likability, reputability and visibility in your community -  and among potential clients for the future.
Using Facebook is an opportunity to create likability, reputability and visibility in your community - and among potential clients for the future. | Source

The future's calling - answer the phone! (or just check Twitter...)

The world is all about information and the next great thing.  If small businesses can't look like they are up-to-date, they may lose confidence of consumers, especially as years pass.
The world is all about information and the next great thing. If small businesses can't look like they are up-to-date, they may lose confidence of consumers, especially as years pass. | Source

The Amazing Consumer Reach of Social Media: Shocking Statistics

Twitter is such an easy, quick effort.  And it really packs a marketing punch!
Twitter is such an easy, quick effort. And it really packs a marketing punch! | Source

Quote:

“You are what you tweet.”

- Alex Tew, Monkey Inferno

Step 2: Get on Twitter!

Twitter seems like a far-out concept to those who have not yet engaged, especially when you're (clear throat) over 40.

However, with one day's worth of exploration, you can be on your way to being a Twitter expert, or at least contender.

Consider dedicating an employee (or hiring a writer) to post several times a week on interesting tidbits not only relevant to your own company, but relevant to your business as a whole. Link to interesting reads, post images or insightful quotes that will have people thinking you are a go-to in your field.

Trust me, it is one of the easiest and most impactful things you can do to look informed.

Social media and Twitter for business is not going away - so if you can't beat 'em, you have to join! And realize that by taking the time to post yourself, if you choose that path, you will have the added benefit of remaining ever up-to-date on goings-on peripheral to business – literally keeping you the guru you want to be for your product.

Again, this is something you can do now to grow leads and position your company for better success later.

Check out helpful articles like Using hashtags on Twitter and Getting started on Twitter to help you get the most out of your tweets by utilizing things like the # symbol and the @ sign. Such things will help you be better found, grow followers and build relationships toward greater and greater success.

Your small business can do this. It's easy!

Your social media campaign can be a small business company-wide collaboration.  It is meant to be - and should be - fun.
Your social media campaign can be a small business company-wide collaboration. It is meant to be - and should be - fun. | Source

Blogging isn't about being a flawless writer... just that friend giving simple advice.

You have the expertise you need to write about topics relevant to your business.  Solve your customer's problems, in a short, conversational way.  You don't  need to perform brain surgery.  Just convey what you already know.
You have the expertise you need to write about topics relevant to your business. Solve your customer's problems, in a short, conversational way. You don't need to perform brain surgery. Just convey what you already know. | Source

Quote:

“The goal of social media is to turn customers into your personal evangelist.”

– Shane Barker, ShaneBarker.com Tweet This!

Step 3: Be all about the blog

Blogging is a form of social media and every business should have a blog with posts updated regularly.

Including a blog on your website will not only keep your readers informed about topics they may be interested in regarding your business, but it will help SEO, increasing visibility with search engines by forcing them to continually visit your evolving site.

Don’t just write posts yourself, but invite guest bloggers that are related to your industry to post on interesting topics on your blog – adding both credibility and value for readers.

Feature your customers' businesses, and guest blog yourself on sites of contemporaries. This is network and content creation at its best.

Select topics that people visiting your site will find useful - even if it doesn't have to do with you specifically. For example, if you are a real estate company, post 3 Easy Tips to Help Children During a Move or the like. You get the picture.

And then, tweet out the links on your Facebook and Twitter pages with images that will get attention, making your social media campaign a cohesive whole to amp business and build trust, literally becoming that guy next door that's there to help.

Walk in and join the scene, or better yet, create one. It's time.

Think of the social media forum as a place ready for you to walk in and start a ruckus.  It is an empty restaurant just waiting for your party to arrive.
Think of the social media forum as a place ready for you to walk in and start a ruckus. It is an empty restaurant just waiting for your party to arrive. | Source

Helpful Hints 101 for Professional Usage of Social Media:

Facebook Tips
How to Get Started onTwitter
Blogging Best Practice
Grow your Friends list.
Just jump in and sign up!
Keep pieces short and simple.
Post your interactions.
Get the lay of the land through observation.
To generate topics, think about what problems your audience encounters.
Keep it casual but semi-professional.
Send your first tweet.
Provide quick tips to solve.
Create an image.
Follow experts and mentors.
Be friendly and casual.
Provide useful info and discounts - be helpful.
Comment on other posts and repost interesting links.
If you simply can't write, hire a writer or find your employee that can!
Start taking pics as part of business as usual.
Use hashtags to tag your tweets (and your profile) for searches.
Guest blog on other sites.
Keep it to a few posts a week.
Tweet inspiring quotes.
Invite others to guest blog on your site.
Build trust in your community.
Get involved in conversations.
Remember, its all about being an expert in your business (because you are).
Stay on people's minds.
Start conversations
Use bulleted lists.
Remember it's not about sales, it's about making connections for the future.
Learn to add images into tweets.
Use scannable subheadings.
Never cross the line.
Build relationships by mentioning others in your tweets via the @ sign.
Stay between 300-600 words.
Post links to your blog and drive traffic to your site.
Tweet links to your blog and drive traffic to your site.
Promote new blog posts on your Facebook and Twitter pages.

Video: Do's and Don't's of Social Media Marketing

Your social media campaign should create a working whole.

Let all your social media interactions work together to complete a campaign to grow your business.  From blogging to Twitter to Facebook, maintain and promote your brand through interaction and information dissemination across platforms.
Let all your social media interactions work together to complete a campaign to grow your business. From blogging to Twitter to Facebook, maintain and promote your brand through interaction and information dissemination across platforms.
Source

Social media has many avenues.

There are so many more social media venues to explore.  LinkedIn and Pinterest are just two more to consider.
There are so many more social media venues to explore. LinkedIn and Pinterest are just two more to consider. | Source

The future is bright

Of course, social media efforts for your company may not end here. However, these first steps will open the door as well as your eyes to the benefits of a social media marketing plan.

By remaining involved in Facebook, Twitter and blogging efforts, you will ensure that moving forward will be that next logical step simply as a matter of course. Once you’re involved, the bigger picture will become clear and you can evolve with technologies that you will begin to understand better through utilization and presence.

Follow some social media experts on Twitter and read up on areas that interest you further. For example, e-mail marketing, u-tubing and Pinterest may provide logical venues for that next move. Once you’re connected to those in the know, you can judge what’s best for your company because you’ll be living it, and understanding where real value comes from in your particular business. Now, good luck... and have fun!

What Will Your Next Move Be?

The above first steps are great, but your social media campaign is bound to evolve as you get rolling.  Isn't it exciting to wonder what your next move will be?
The above first steps are great, but your social media campaign is bound to evolve as you get rolling. Isn't it exciting to wonder what your next move will be? | Source

Start your social media marketing campaign today. Just do it!

Social media sounds like a lot of work, but remember that truly, it makes you better insofar as keeping you current - and keeping you relevant.  Now say yes to staying in the now.  You got this.
Social media sounds like a lot of work, but remember that truly, it makes you better insofar as keeping you current - and keeping you relevant. Now say yes to staying in the now. You got this. | Source

What do you think?

Do you think you'll start a social media marketing campaign for your small business?

See results

Products to Help You Go Pro:

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

Become a student of social media and get to the top of your game by utilizing these great tips for mastering the craft.

 

Social Media Reference Guide: Get It Now

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    • amiebutchko profile image
      Author

      Amie Butchko 2 years ago from Warwick, NY

      Thanks so much Easy Exercise! Just such simple things and can really have some impact! So glad you stopped by...!

    • Easy Exercise profile image

      Kelly A Burnett 2 years ago from United States

      Amiebutchko,

      Concise and very helpful!

      Gr8t! As the video states! :)

    • amiebutchko profile image
      Author

      Amie Butchko 2 years ago from Warwick, NY

      Thanks, Cammy! I appreciate the comment and read!

    • Cammy Walters profile image

      Cammy Walters 2 years ago

      Thank you for sharing such insightful information. I was studying a topic for my next hub, and came across your nugget. Blessings!

    • amiebutchko profile image
      Author

      Amie Butchko 2 years ago from Warwick, NY

      Thank you, Niko. Agreed! And its not that hard once you sign on!

    • amiebutchko profile image
      Author

      Amie Butchko 2 years ago from Warwick, NY

      I love hearing that, Sales Enablement. I just told someone that yesterday and believe it with all my heart. Businesses have to look a little deeper to see what value they can bring to their clients and how it will help them in short years to come.

    • Sales Enablement profile image

      Hilary Bird 2 years ago from American Fork, Utah

      Love the part about social media presence not being about increasing sales NOW, but rather building trust OVER TIME. I work in marketing and often hear "what's the purpose of social media?" and "how can we measure this?" and "what has it gotten us so far?" - all valid questions, but you have to think less of it in terms of sales and more of your brand image/personality. It's a longterm process, not an overnight one.

    • Niko Linni profile image

      Niko Linni 2 years ago from Long Beach, California

      Yup. Social media is a must this day and age. Even if you're not small business it can be a huge help to whatever it is you're trying to do!

    • amiebutchko profile image
      Author

      Amie Butchko 2 years ago from Warwick, NY

      Thanks, CorneliaMladenova. Blogging is really a wonderful strategy that all small businesses should familiarize themselves with. It is not as difficult as it sounds once you get going and it does so much for not only building reputability, but showing customers you care, providing value to your site visitors and for SEO! Good luck!

    • amiebutchko profile image
      Author

      Amie Butchko 2 years ago from Warwick, NY

      Thank you Guyana! It really is something that can pack a punch for your marketing and is not that difficult once you get going! Good luck!

    • CorneliaMladenova profile image

      Korneliya Yonkova 2 years ago from Cork, Ireland

      Thank you very much for sharing this hub and useful tips. I have FB and Twitter pages but should think about blogging. And should stop wasting my time :)

    • Guyana Masala profile image

      Guyana Masala 2 years ago from New Jersey

      Thanks for the great ideas!

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