ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Video Marketing - Storytelling in 6 Seconds

Updated on January 23, 2022

Growing Popularity of Broadcasts

Video usage is growing at a rapid pace and has become an important part of any content and social media marketing strategy. Hence, the need for properly planed matter - one that helps to connect with customers on a personal level. Popular films provide readily digestible thought and tap audiences on various boards.

It is now time to make substance that your demographic will like. There are numerous video platforms to choose from, with each having their own different benefits to offer for your business. For example- some will increase the follower count and likes on social media, whereas others can help in building relationships with consumers.

Here are a few among the many places to post promotional broadcasts and market the business to potential customers and boost lead generation.

Stay Connected

Facebook is quite confident to take on YouTube’s dominance in prerecorded content. According to TechCrunch, the facebook boasts for more than 3 billion video views per day.

Facebook is catching up with YouTube’s video views, according to new analysis by Ampere Analysis, “We expect it to exceed two trillion videos this year, that’s two thirds of YouTube’s projected total for the same period.”

The audience on Facebook need to be entertained and distracted. Hence, the programs should be amusing, witty, to the point and light-hearted. As the film is on auto-play, the first few seconds of it must seize the users’ attention.

Here is an example how Coca-Cola's short, engaging film ended up receiving more than 499,000 views and nearly 20,000 likes.

Social Branding with Facebook

Musical way to Share a Coke
Musical way to Share a Coke | Source

Capture and Share Moments

Whether you have a large Instagram following or want to build it up, try posting video on your Instagram account. Instagram users already love consuming visual content. Therefore using this audio-visual dais for marketing purposes will put you ahead of the game.

Instagram videos are mostly about fifteen seconds long at most, and they repeat. Thus, your recording should be consistent with the feed and include a quick action.

Oreo is the best example of work on Instagram. Every single one of their photo and video showcases the Oreo itself in a different way - Oreo milkshake, pies with Oreo crusts, Oreo lattes and others. The Oreos are always against a bright, simple background.

Funny Video

Oreo work on Instagram
Oreo work on Instagram | Source

Sell yourself in 6 Seconds!

As per, 100 million people were watching videos on Vine each month. They log onto the site and view six-second loops produced by their contemporaries and brands. According to Social Times, the most effective brands on Vine produce content that capture their niche.

Thomas Messett, head of digital marketing for Nokia Europe, said “How can you land a message or tell a story or create something compelling that will influence a consumer in just six seconds? It can be done, just like it can be done in 140 characters, but it’s hard and I don’t think many brands have the formula yet.” Source: adweek

So, one has to be very creative. Rather than selling products or getting instant ROI; focus on spreading the message, educating, entertaining and engaging your audience. The video must keep the viewers hooked on, motivating them to follow you on the site.

Take a look at this Vine tube from French Connection that shows holiday beach vacation time targeting fashion enthusiasts and travelers.

Marketing with Vine

Beach Vacation Time
Beach Vacation Time | Source

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)