ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Social Networking Approaches for Businesses and Organizations

Updated on March 26, 2018

Social Media


Important Marketing and Internet Tools

Every small business owner should be mindful of the common social networking approaches in order that their business advances, as well as on the keeps on right track of its targeted benchmark goals.

While social networking as a whole has already been invented, nevertheless, many business owners can be unwilling to make use of modern technological advancements which can move their business in the reverse direction regarding development and growth of the business.

Running a business calls for learning new methods from time to time, in order to keep tempo with the modern day trends in the world of business. Business owners may be concerned about getting that knowledge, as well as discovering internet marketing methods. Reasons they are reluctant to do so, may be that they think its not easy to adapt to something new, or simply that its a waste of time, due to the fast changes of markets and technologies. This can be a valid concern, as we all can think of the newest and greatest ‘thing’ that never took off, and getting adept at it was a waste. However, social marketing while still fairly new, has been around long enough to see that people are using it more and more on a daily basis, and its beyond the fly-by-night stage.

Costly advertising in some of the more traditional methods are increasingly being less effective than they once were. The way the public gathers information is changing. Another strong advantage to social networking, is its free to use! Of course, businesses can also opt for paid ad campaigns, and the rates are usually very reasonable and can really be targeted for that company’s demographics. A business would be unwise to overlook using social networking for its needs.

Social networking has been reinvented during the past 5 years; there has been newer and better ways of selling products and services. It has also been moving from it’s infancy of simply social / friendship arenas, to more and more businesses engaging in this medium.

Networking techniques perform a crucial function in getting an awesome advertising tool which channels the company’s needs and offers magnificent returns on the owners’ investment. There were times when company owners who were thinking about escalating their marketing reach needed to attend networking occasions as well as gatherings.

This offers alternatives to time-consuming and costlygatherings, or at least minimizes the need of the frequency of such meetings.

Some Specific Social Networking Strategies

Social networking is a very unobtrusive technique which allows every business manager to reach out to their target audience, and therefore raise the company branding awareness.

Social networking allows real-time interaction with customers and would-be customers quickly. There are a variety of campaigns a business might want to employ such as:

  • A contest
  • A giveaway
  • Publicize a sale
  • A poll
  • A game or treasure hunt
  • A whimsical ‘thought of the day’ concept, which keeps your branding in their awareness

Here’s an example of what a restaurant might be able to do. If they find they are having an exceptional slow night, they might send a tweet or facebook posting that for all who come in for dinner that night, they would get a certain percentage off their dinner tab, or a free drink, free appetizer, or whatever incentive they chose. Since the business is already staffed, and opened, it could instantly turn a slow night into a profitable evening.

Get creative, you could really have a lot of interactive fun with customers and gain many new ones.

Social Networking Customer Care

There are lots of organizations and companies which use social networking sites like Twitter or Facebook to boost their business relations. Companies like Dell computers and several prime air travel businesses have accepted Twitter to be a very efficient, real-time client contact platform, which may perform much better than the ordinary call centers did.

This works in a very easy approach, the customers only have to sign in to their Twitter account and submit their tweets, and a customer care representative will effortlessly reach out to the customers needs. In fact, these firms have a whole group of workers who are employed just to respond to the social networking queries which they receive all day.

Social networking is also a swift and cost-effective way to introduce new services or products to your current devoted consumers. Getting repeat business from previous pleased clients will have significant profits rates, as opposed to first time clients in general. Social networking allows take advantage of this. Everyone loves great deals, and your best customers enjoy being a special ‘insider’, use it to deepen customer loyalty.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)