ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Some Basic Search Engine Optimization Steps and Plans

Updated on April 9, 2013

Search Engine Optimization (SEO) is an area which is considered as an important aspect of online marketing and plays a major role in determining the overall success of a website. An Search Engine Optimization specialist has to deploy a lot of things in order to get better search engine rankings. Different SEO specialists follow different methods to achieve their SEO goals and this may vary significantly. A decade ago, SEO process was something which did not have any special work strategy and plan, rather most of the webmaster relied upon some hit and run strategies.

But things have changed too much in the SEO field and these days you could not taste success without a proper SEO plan and implementation. There are complex as well as simple SEO plans which you can stick upon to bring better search engine rankings / visibility. Most of the SEO companies and agencies have their own plan to bring better search engine visibility for their client websites. Below given are the some of the major Basic steps and plans that are involved in bringing better search engine visibility.

Step 1 - Initial Site Analysis and Study
Do the initial site analysis and identify the key shortcomings and the areas that need to be improved on a SEO point of view. Also conduct competitor analysis and compare various competitors.

Step 2 - Keyword Research
Come up with a list of the most potential and relevant keywords for the website and this is mostly done by using Google Keyword Research tool.

Step 3 - Keyword Finalization
The researched keywords would be subject to approval and changes. Once everything is in place, the keywords are finalized.

Step 4 - Initial Keyword Ranking Report
The initial or benchmark keywords ranking reports for the finalized keywords and this initial keyword ranking report serves as a yardstick to measure the effectiveness of the SEO campaign.

Step 5 - Onpage Optimization
The website is now optimized based on the keywords and there are certain activities that mainly comes under onpage optimization.
a) Title Tag Optimization
b) Meta Tag Optimization
c) Content Optimization
d) Image Optimization
e) Google Webmaster Verification
f) Traffic Tracking Tool Installation.

Step 5 - Offpage Optimization
Once the onpage SEO is in place, offpage optimization is carried out on a regular basis and offpage optimization activities plays a major role towards the overall search engine visibility of the website. The major offpage SEO activities include
a) Directory Submission
b) Article Submission
c) Article Promotion
d) Social Media Marketing
e) Forum Marketing
f) Blogging

Step 6 - Monthly SEO Report
The keyword ranking report is taken on a monthly basis and it helps us to see the progress due to the SEO activities in a much better way.

Comments

    0 of 8192 characters used
    Post Comment

    • georgescifo profile imageAUTHOR

      georgescifo 

      5 years ago from India

      Thanks you for dropping in your valuable comments, samsons1!!

    • samsons1 profile image

      Sam 

      5 years ago from Tennessee

      Another great article and well researched. Thanks for the insight. Voted up, useful and shared...

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)