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Some of the Key Advantages of Using an Email Marketing Software

Updated on April 4, 2014

Email marketing is something that we all include in the marketing plans for our company. Most of the companies have the habit of using email marketing to promote their products and services. Companies use different type of email marketing strategies depending upon the nature of their business and products. The main activity involved in email marketing is the sending of company updates and news to a targeted group of emails on a regular basis, in the hope of getting more leads and sales. Email marketing always supports online marketing activities of a company and is used for getting a much targeted and potential leads.

Gone are the days when you used to manage your email marketing activities manually, which would indeed consume a lot of your precious and valuable time. Time has changed considerably and there have been major technological advances as far as email marketing is considered. A lot of email marketing software are available nowadays and these email marketing tools make things more easier for those involved in email marketing activities for their company.

There are email marketing software that are free as well as paid, and depending upon the intensity of your email marketing campaigns, you can decide whether to go with a free email marketing software or a paid one. Both the free and paid email marketing tools have some features in common which are quite enough in managing your email marketing campaigns successfully.


Here I would like to put down some of the key advantages of using an email marketing software and these are just some of the most common advantages that we can see commonly.

1) Easy to Use
Most of the email marketing software comes up with an easy to use platform which makes things simpler. Even if you have any issues in operating the software, you can find any help section, forum or even a demo of the software to help you use it easily.

2) Easy to Arrange Email
Another major advantage of an email marketing software is that it helps you to arrange, sort and group emails in the way you want it to. You can create different email list based on various criteria and make use of these groups effectively when your email marketing campaign goes live. This will always become handy when you need to send mails to only a particular section of the total emails in your database.

3) Proper Targeting of Audience
Since the email marketing programs helps you to easily arrange and group emails, you will always find it easier to target the right audience when you send your email campaigns. It will help to get better return over investment in the best and easy ways.

4) Availability of Inbuilt Templates
When you make use of an email marketing tool, you will not have to stay back for the mere fact that you do not know how to design a email layout. The email marketing tool has its own inbuilt email templates which you can use and customize easily based on your requirements.

5) Post Scheduling
Email scheduling is another major feature of an email marketing software and it helps you schedule email campaigns ahead of your time. This is very much helpful when you need to send out a campaign when you are not able to sit in front of the system and you can pre-plan or schedule your campaigns in advance.

6) Easy Tracking and Reporting
Once you send an email campaign, you will always be curious on how many people have opened your email campaign or how many click any URLs on your campaign has acquired. All these things are possible with an email marketing program as it has inbuilt reporting systems that helps you travel your email marketing campaign in the best possible ways.

7) Best Design Strategies for Bulk Mailing
One of the major issues with Bulk Mailing is that most of the time your email tend to fall in the junk email section of the recipients email software. But most of the email marketing tools have template design strategies that are equipped to counter these issues and make sure that your emails fall into the inbox itself.

8) Solid Support
The email marketing software usually has a strong customer support that is available so as to provide adequate support to its users. So while facing any issue with your emailer software, you can easily get things fixed faster due to the presence of a strong customer support team. You can also take help from forums and other communities that are related to the emailer tool that you are using.

9) Save Time and Money
Using an emailer program clearly helps you in saving your time as everything is in place once you set up the system. The only time you need to spend is to arrange and group the emails and also customize or design your email template. Once you make sure that all the initial setups are in place, you will always be able to save your valuable time. Since an emailer tool helps you in saving time, it therefore is helping you in saving more money and utilize your time in other useful activities.

These are just some of the basic common advantages of using and emailer software and based on various email marketing programs, there are various other advantages that helps you to send out email marketing campaigns effectively and efficiently.

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