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Strategic Tips to Make Social Media Work for Your Articles

Updated on February 19, 2013

So you have published an article or blog post and want to share it with the world. This part of online life is almost as crucial as writing the article itself! Let's look at the most popular social media sites and plan the best way to showcase your work.

Pay attention to traffic trends
In my years of blogging, I have noticed that there are distinct times when posting a link on Facebook or Twitter works well to drive traffic. When you think about the average American (and your own Internet time), it stands to reason that there are "hotspots" during a 24 hour period. Here they are:

  • Early morning- This is before work, when people are eating breakfast and looking at the day's headlines
  • Lunch time- Many full time employees love to use their lunch hour to surf the web
  • Dinner time- Surprisingly, happy hour is also a good time, especially on Pinterest because people are searching for dinner ideas!
  • Nighttime is primetime- This is when I see the most traffic from social media links

If you post a link at 10am or 3pm, you might risk losing a lot or all of your traffic, simply because people are not online as much! Your post will drop lower and lower in the feed so people who are quickly checking Facebook will not see it.

What about the weekends?
Weekends typically mean a drastic drop in traffic. Rather than posting links on Saturdays and Sundays, use the time to spruce up your site or research ideas for new articles. The only exception to this rule is Sunday night. This seems to be a busy time for my traffic, so I aim to have a really spicy article or blog ready to go by 8pm on Sunday evening.

Do you have followers from all over the world?
Obviously, the time of day will not be as much an issue for you if you have a following from around the planet. However, if that is the case, you probably are not reading this hub because you already have more traffic than you can handle!

What site is best for that crucial first link?

For most of us, there is a lot of overlap in our friends between Facebook, Twitter, and Pinterest (I realize there are lots of other social media sites, but these are the big three). If you publish an article and then begin pasting links everywhere, most of these people will see it three or four times. You want to play hard to get- a little bit anyway. So here is an important question to ask yourself:

Based on your online content, which site would work well to highlight the content?

Pinterest
For example, if you have posted a craft, food, or DIY hub, Pinterest is a great place. Make sure the first image on your article has a great wow factor so that it will catch the viewer's eye. Here is a tip about the pin it button on hubpages articles:

**It will automatically grab the first image in your article or post. If you would rather highlight a different image, copy and paste the URL address first, go to Pinterest, and click on add a pin (manually). Pinterest will then pull up the images and and you can scroll through and pick the one you want to highlight.

Facebook or Twitter
If on the other hand, you have written a real political or controversial article, consider posting it on Facebook- where people love to comment and have running commentary. Twitter is great for all sorts of content, but I find success when I post links about writing and technology.

The point is, pick the priority social site and make sure you post a link at an optimal time of day!

For Facebook, it is important that it grab an image that highlights the article. This is why you must be careful what picture is placed first. Twitter does not post photos in the feed, so it is not as crucial.

Adding tags to Twitter
Make sure you add a couple of hash tags to your post. Try to think like the masses and place a tag that people would readily use. #parentingisfunny might not be as popular as #humor and #parenting. You get more publicity if you post the tags that way.

Consider your following numbers too
If you are done writing an article and it is nighttime, use the prime time of day to post to the site that has more followers. If you only have a few followers on Twitter, do not make it the first place you post.

Space out the links

Okay, so you have posted that first link at breakfast time. Now you must exercise extreme self-control and wait a couple hours. You realize that if you post all your links immediately, by lunch time- it will be so far down in the feed, all the mid-day viewers will not see it!

Once lunchtime comes around, go ahead and post the link in the next social site. Keep in mind, if you are young and have a lot of single friends, post your first link at nighttime, your second in the morning, and so on. Know your audience.

Around dinnertime, you can post another link on another site, or perhaps you can re-post your link if you know that your friend's feeds are super popular. Make sure you make the rounds to all the sites by spacing your links out over the course of 24 hours.

Make sure to comment on your own link

Do not just post your link. Add a comment that provides a hook of some sort. People tend to glaze over pasted links but will read the personal commentary above the link. If you have something interesting to say, they may click on the link. Something as simple as font size will change the way viewers read your posts.

Look at the image below- if all I did was post the link, people would not click on it as frequently as they do when I add a question like, "Anyone hate stale cereal?" The font size is bigger, it is a personalized note about the link, and drives more interest through piquing curiosity.

Source

Market yourself!

When I wrote an article about black tea, a tea company contacted me to ask if I would write a review for their products. You do not have to wait for people to get in touch with you- why not get in touch with them?

Let's say for example you write an article about a new video game or app. Get in touch with the webmaster or owner of the company, send him or her a little note explaining your article, and give them permission to link it to a customer review area. If they like it, you will have successfully created a back link from a bigger company with a wider audience.

I have written personal blog reviews and emailed the resort telling them about it. They re-blogged my article and created a back link to my blog. Not bad!

Etiquette for re-posting

So after 24 hours, give that article a rest. If you are writing every day, you will have plenty to keep you busy. I usually wait at least a week or two before I consider re-posting an article I've already shared. Sometimes I wait for an opportunity from someone else. If a friend posts a question or status update about her crazy kids, I take the opportunity to comment back first, then add a link to the related post or article.

Try to observe what annoys you about the people you follow and don't do those things! I have one person that I follow that will post nothing for a day on Twitter and then furiously tweet 50 times in an hour. It is not an effective way to get people to read your work.

I hope these tips have helped. Let me know if you notice any difference in your traffic after strategizing your social media activity!

-Julie DeNeen

Comments

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    • AngelRayne profile image

      Angel 3 years ago from North Carolina

      Great ideas. I am just starting so it might take me a bit to get the hang of it. Thanks for sharing this with us, it can help things immensely.

    • Keepoint Ltd profile image

      Gaelle Scohier 4 years ago from Liverpool

      Great tips! Thanks for sharing them. Social Media is great to showcase blog posts and articles.

    • alifeofdesign profile image

      Graham Gifford 4 years ago from New Hamphire

      Helpful tips. I'm enjoying your hubs..

    • kimberlie33 profile image

      Kimberlie Kacan 4 years ago from Brooklyn, NY

      Great info! Thanks for the advice!

    • A K Turner profile image

      Joseph A K Turner 5 years ago from West Yorkshire

      simple yet effective hub, I laughed because I am reading this on a sunday night!

    • First Colony profile image

      First Colony 5 years ago

      These are all great ideas. I have also foud the application HootSuite to be very helpful. This links to your facebook, and twitter accounts and other social media. Using HootSuite you can "schedule" your tweets or facebook posts to go out in the future so that it does the work for you. You can also use it for your messages to go out on a regular basis.

      Thanks for another good Hub.

    • cordbailey profile image

      cordbailey 5 years ago

      Like your article...simple tips that the most novice could follow. Question: How effective do you find twitter in driving traffic to your hub posting? And, is the primary traffic generated from twitter coming from those that follow you, or from comments you make on someone else's tweets?

    • Julie DeNeen profile image
      Author

      Blurter of Indiscretions 5 years ago from Clinton CT

      @learn- awesome!

    • Learn Things Web profile image

      Learn Things Web 5 years ago from California

      I posted something to pinterest on Friday evening and I had 3 repins in about 30 minutes. Twitter is still a bit of a struggle for me but the hashtags are a great idea.

    • Julie DeNeen profile image
      Author

      Blurter of Indiscretions 5 years ago from Clinton CT

      @crisfirm- let me know if it makes any difference.

    • crisfirm profile image

      crisfirm 5 years ago from Portugal

      Very good sugestions. I will follow it to see if results. A very great and useful Hub. Tanks Julie...

    • mobilemonopolyx profile image

      mobilemonopolyx 5 years ago

      Very useful tips, got to try them out myself.

    • prairieprincess profile image

      Sharilee Swaity 5 years ago from Canada

      Excellent ideas to put into practice. I especially love your idea of contacting people about your article to see if they want to put a backlink. Being bold helps, doesn't it? I tend to be shy about my work but I think a person has to be kind of proud of what they've written.

      Such a wonderful hub. Thanks for sharing!

    • GoForTheJuggler profile image

      Joshua Patrick 5 years ago from Texas

      Thanks again, Julie - helpful stuff here! Voted up!

    • naimishika profile image

      Venugopaal 5 years ago from India

      You have given here with great tips. I am in facebook, Pinterest etc. etc. and I am getting benefit too.

    • kennynext profile image

      kennynext 5 years ago from Everywhere

      Finding constant traffic is always a hard thing to do. Great ideas here.

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Very useful Julie. Well done. I find mornings a key time for social media but it does depend on time zones! Vote up and useful, as well as sharing with my followers to help them too.

    • MelChi profile image

      Melanie Chisnall 5 years ago from Cape Town, South Africa

      Wow Julie! These are some really inspiring and amazing tips! I've heard about posting at certain times a day, but didn't know about spacing out your links. Thanks for sharing these great tips, I will definitely be using them!

    • Julie DeNeen profile image
      Author

      Blurter of Indiscretions 5 years ago from Clinton CT

      Yes I would. I don't find much traffic at all during the weekend, but that is just me. Thanks for stopping by!

    • OutDaremagazine profile image

      OutDaremagazine 5 years ago from United Kingdom

      Thanks for the advice. Question: If I work during the day and have a job that wont allow me to fully commit to any lunchtime posts and I dont have the time at night to write quality hubs of length or real depth, i am left with the weekends only. Would you recommend i inventory the articles i rate on weekends and just post them at night during the weekdays to allow for consistent content and peak hours? Great hub, very useful.

    • Lord De Cross profile image

      Joseph De Cross 5 years ago

      Great hub Julie,

      If we get better at something we should share it. Your suggestions are truly important. You have covered everything in detail. I see a lot of feedback from pinterest, and from overseas. Thanks Julie!

    • josh3418 profile image

      Joshua Zerbini 5 years ago from Pennsylvania

      Julie,

      Another awesome and beneficial hub! You rock! Thanks for sharing and yet again, I am taking something away from your hubs!

    • Mhatter99 profile image

      Martin Kloess 5 years ago from San Francisco

      Informative article. I can no longer type fast enough to enjoy these sites. But, for some reason I am very popular on twitter, gaining 30 to 60 new followers a day. As over 2 days ago my twitter followers translate into over a thousand views a day on my main site. Will this work for others? ???

    • profile image

      kelleyward 5 years ago

      This is a great hub full of useful information. I have notice for me Tuesday-Friday morning works best. I'll try Sunday evening though, I've haven't shared anything during this time because I'm usually doing family stuff then. Thanks again. Voted up and useful. Kelley

    • barbergirl28 profile image

      Stacy Harris 5 years ago from Hemet, Ca

      This is a great hub. What I do is I space it out. For instance, on Facebook I have three places that I post... I post on my wall, I post in Professional BS writers and I also post in Elite Writers. I see alot of people that belong to all these groups and more that post the same one over and over and over again. So I see it in my feed 4 or more times. I usually skim over those, so I find which place I would like to post it and that is what I do... but I try to only post it in the spot that would get the most interest. For instance, I seldom post hubs in my personal feed because I don't want to be looked at like I am spamming.

      As for twitter... I haven't really gotten the hang of it yet... so I am still learning the ropes. I will admit, I have at times been guilty of not showing up for weeks and then when I do over tweeting. But I am trying to utilize it as best as I can.

      Great hub and great advice. Especially about saying something interesting to grab people's attention instead of just posting a link!

    • RealHousewife profile image

      Kelly Umphenour 5 years ago from St. Louis, MO

      All great advice and you really know your stuff! I am not as well versed as that so this is really helpful for me! Thank you!

    • Janine Huldie profile image

      Janine Huldie 5 years ago from New York, New York

      Julie, wonderful tips on this one and am pinning this to use as a reference. Voted up and shared of course too.

    • billybuc profile image

      Bill Holland 5 years ago from Olympia, WA

      Great job on this one Julie! I have actually noticed Monday to be my worst day for views and I'm assuming it is because everyone is back at work trying to get so much done at the beginning of the week...I can think of no other reason, but Mondays are easily my worst day for posting. I'm thinking of just skipping Mondays so as not to waste the effort.

    • catgypsy profile image

      catgypsy 5 years ago from the South

      Some great suggestions! I always learn some valuable things from you.

    • randomcreative profile image

      Rose Clearfield 5 years ago from Milwaukee, Wisconsin

      Great tips all around, Julie! I have researched peak traffic times and done my best to schedule a lot of my Twitter and Facebook posts during these times. Scheduling ahead of time is one of the most effective strategies I've found for hitting these prime time periods.

      I also agree about the weekend slumps. I limit my weekend postings and save content for Sunday night-Friday morning.

    • adjkp25 profile image

      David 5 years ago from Northern California

      All great suggestions and ideas. Personally using social media has been a bit of a struggle so this information really hits home for me.

      Voted up and useful, shared it too (I think)

    • tammyswallow profile image

      Tammy 5 years ago from North Carolina

      These are great suggestions. I have noticed that traffic reallys slumps on weekends. I will try commenting on my own links. I have never tried that before. Great hub!