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Success of a Business Starts With You

Updated on May 3, 2015

by Amber Maccione

The success of a business depends on the people who are running it, yet what about the people who are running it? What does the success of that person or persons running the business look like? A mission and vision statement are two things that any business should have. It lets people know what the business believes and what their purpose is for serving that niche or community. Just like a business needs this, so does individuals. A person’s success can only happen if there is a purpose for why he or she does what he or she does. It is great to believe in a company, but what one believes about him or herself is what keeps that person going when business becomes difficult (Cooper, 2013). A business mission statement explains why the company is heading in its direction, but it does not explain why the person running it is personally doing what he or she does. This is where having a personal mission statement comes in handy. In leadership, it is important for the leader to understand the why behind what he or she is doing to ensure that the company follows its own mission. For me as a potential leader, my mission would be to act in every area of leadership with integrity and confidence while effectively delegating assignments and patiently communicating instructions as well as listening to others no matter their position so that there is an understanding of roles and an open pathway for individual and team success.

In his book Leadership: Project and human capital management, John McMaus creates a table of 25 important characteristics of project managers. In that list, there are a few that I feel are more important than others: integrity, confidence, delegating, and communication (McMaus, 2006, p. 3). Therefore, in my leadership mission statement, which is also a personal mission statement, I state that I want to “act in every area [ . . . ] with integrity and confidence” as well as be able to delegate assignments and be able to communicate, which involves both speaking and listening, in order that those on my team can be successful personally as well as in the team. Without these things, people will not follow. Without integrity, how can those following trust you? Without confidence, how can those following believe in your ability to lead? Without being able to delegate, how will people understand how their role contributes to the success of the company? Without communication, how will people understand where the company needs to go or what is expected? How will people understand the need for change? There are of course other characteristics besides these four that are important to have as a leader, but for myself personally, these are the four things that I would want to strive perfection in to lead successfully.

During my time with a company called HealthFair, I observed the person who hired me not lead with integrity or good communication. She fudged commission numbers and wrote people up based on that, which also affected bonuses and commission payout on paychecks. When confronted by these things, she would get angry and defensive. When people would go over her head to her boss, she would treat them even worse. This caused people to not want to go to her with issues as well as not respect her leadership. If this manager had taken the time to think about what her purpose was behind helping this company, which happened to belong to her father-in-law, grow in success, maybe she would have managed differently. My leadership mission statement may have reminded her that the little people do matter, therefore, they should be treated with respect by being led by someone who had integrity in all aspects of business and also was effective in communicating the good and the bad, as well as listening to the concerns of the employees. This company has a high turnover rate, and the leadership may be the reason why. If leadership was required to also have a personal leadership mission statement, maybe the company would have more success keeping those they hire.

People associate a person based on how that person acts. A personal leadership mission statement should be something that a leader wishes to live by and hopes that his or her actions reflect that mission. It is the why behind a person’s behaviors. If a leader dedicates him or herself to leading with integrity and confidence while delegating assignments and communicating effectively, the company being managed will be on a strong pathway to success because the leader will have created a foundation of success within him or herself so that the company can grow on a solid foundation, building itself into success as the people within also become successful personally.

Create Your Own Mission Statement


Cooper, S. (17 May 2013). “What’s Your Personal Mission Statement?” Forbes. Retrieved from

McManus, J. (2006). Leadership: Project and human capital management. Burlington, MA:Elsevier.

Copyright © 2015 All Rights Reserved

© 2015 Amber


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