ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How Can a Search Engine Optimization Company Help you Bring that Professional Look to your Website

Updated on August 22, 2013

What Is Search Engine Optimization?

If you are into online business, meaning that you own a website through which you promote your business (products + services), but profits keep staying on the floor, you need a boost. A search engine optimization team of professionals can give this boost to you. First and most important, you need to search for the best company keeping in mind a few factors:

  • Your location – for example, if you live in Michigan, you should search for a Michigan SEO Company, because it is much easier to keep contact (you might easily have a face-to-face meeting with one of the professionals, to discuss the steps that are to be taken)
  • Do not forget to comparison shop wisely. Lately, most of the search engine optimization companies do offer packages, which you can choose from. Therefore, following the above example, you should make a top five list containing the best Michigan Search Engine Optimization Companies, and compare their profiles, the general prices, and the quality of the services they offer. You can do this simply by checking their former clients- have they achieved a successful online presence after hiring the services of the respective company or not?)
  • Choose only professionals that do offer a top-notch customer service. This means, that the team that you have chosen for example, can be contacted at any time through phone or email. You can even test them before hiring, by sending an email containing a request, and marking it as urgent. If you do not receive a comprehensive answer in the following 24 hours maximum, it means that you have picked a low profile team, which is more after your money than after offering you quality assistance.

Now that you have made your first step, and have successfully chosen the SEO Company of your liking, do not hurry to hire their services, but make sure that you further give special attention to the following aspects:

Search engines are the most powerful online tools.

  • herefore, you can act a little bit as a detective and find out what other online local businesses have employed the services of the respective SEO team. You can straightforward ask the company to give you a list containing some of the clients they have worked for. Normally, they will issue one or two examples without any problem, after all this is a marketing and advertising strategy for them too. If they are reluctant about offering you any information of the kind, it means that they have nothing to boast with. Move on, and check the second company in line on your list. It may be a little time consuming, but once you decide to invest money into such a project, you must see to it that you make a good choice.
  • Sticking with the state of Michigan, you will further check what services the respective Michigan Search Engine Optimization team offers you, and at what price (this if you opt for separate services instead of buying a package). Keep in mind that an online company that does not make reference to the prices they convey (at least for a few services), are most likely to charge you exaggerated amounts. You are a simple customer, and you have the right to know how much they charge for content writing or for VBA programming for example. Each of the services should be categorized, and the price should be mentioned clearly (per hour, per project, per 100 words, per banner creation, and so on).

With regard to the general prices charged by top SEO companies, the average list should look like the following:

  • For basic search engine optimization, a SEO company will charge an average $500 as a start-up fee (but not more!), following a monthly maintenance fee of $80 to $90. This means they will bring your business on the first page of the search engine results, by creating attractive content with the most suitable selection of key phrases/keywords incorporated. This means that for this money, you will be able to attract more visitors (almost immediate traffic increase), which automatically means that your sales will increase, thus your profit starts growing too. You will be able to see a return of investment of the money paid for search engine optimization services very quickly.
  • Website design, because first impression matters the most. Even you, when you surf the internet and search for an online book store for instance, will most likely buy from that store, because they have a wonderful web design with flash or java incorporated. Actually, studies show that the web design of a page adds 30% to the decision making process of a simple online buyer. And now talking about the prices, a SEO company will charge you on average $35 to $45 for web design services per hour. It is actually worth investing a couple of hundred of dollars into the looks of your webpage, if you think that each visitor that arrives on your page, already lands with a 30% chance of buying from you.
  • Furthermore, if you need advanced programming (PHP for example), a SEO professional will charge you anything between $70 and $85 per hour, which is still a much lower fee than in any other state. This is why it is wise to choose a SEO Company even if you are from another state, because you will receive quality for relatively low prices. If you are worried about the communication factor, you can rest assured because good communication can be maintained through emails and instant messaging programs as well (voice option/ video conferencing through Skype for example).
  • The hosting needs of your website. If you are a starter, and you need to build up your webpage from scratch, first thing you will need is website hosting. This simply means, that your website will have a place on one of the servers that are property of the respective search engine optimization company. Depending on your needs, hosting may cost you a mere $30 or for more professional hosting services you may pay even $100 per month. The plan that is most suitable to your needs will be pointed out by the professionals to you, and many times when you believe that you need the most expensive hosting plan, you will find out that in fact less is more in your case. With a web hosting package you will receive unlimited bandwidth, a storage space of 10 GB, or 100GB, or even unlimited space and bandwidth if you choose the most comprehensive package. You will also receive email accounts (up to 1,000), again depending on the needs of your business, and my SQL databases.
  • SEO professionals usually also have included business solutions in Word, Excel designs or VBA programming for around $60 per month. So, it is very important that when you choose a team to work with, you also check that they do offer targeted business solutions as well. This is important, because some of the self proclaimed SEO companies out there, are in fact a team of young professionals who can handle only basic programming, content writing and social media marketing (such as creating accounts on Facebook or Youtube and uploading media or posting, which is something that you can do by yourself as well!). Implementing business solutions and advanced programming and design techniques always requires a team of true professionals that have graduated in the field of programming or marketing.

  • In addition, you can raise your traffic and income at the same time, if you add a blog to your website. Your webpage should be your warehouse for example (the place where you present your products, store them and offer them for sale), but your blog should be your marketing campaign strategy (where you post daily interesting articles, notes, media, and news). A search engine optimization company will usually offer this feature not that expensive.
  • Make savings wherever you can. For instance, if you believe that what the SEO team offers you is too much, you should undertake a task yourself. For instance, if you enjoy writing, you should write everyday on your blog one post, a piece of news, something that is relevant to your business. If you are not familiar with Wordpress publishing, you should make a deal with the company that you will send in these articles everyday, and you will pay only for editing and publishing. This will immediately save you around $100 +/ month. You just need to write around 500 words every day, pick some relevant images (or add your photographs that you have taken yourself), forward them to the professional you keep in touch with, and let the company handle the rest. It will take you less than one hour daily, and this way you know that you bring your own contribution to the whole process. Just remember to pick a SEO company that is reliable and has a good name on the online market!

Do-It-Yourself Search Engine Optimization by Rand Fishkin of SEOmoz


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)