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Supercharge Your SEO Copywriting with These Simple Tips

Updated on July 12, 2010

Supercharge Your SEO Copywriting with These Simple Tips

It's amazing how most people aren't familiar with the term SEO copywriting; even though it's one of the most widely used marketing tools today. SEO copywriting is being currently used by many online businesses and individuals all over the world to create content that is suitable for the search engines and at the same time helps the human reader. This is an art of writing a highly convincing and creative copy for a site that serves many different purposes. First off, you must understand the main element of SEO copywriting involves using specific keywords in order to help you rank higher in search engines in your niche. There are many sources these keywords can come from, from content related to the website's name to content people may be searching for online. The simple formula to success with SEO copywriting is using the right keywords, in the right places. Ranking higher by Google and the other search engines requires that you get good at this practice.

For long term results, you must maintain a high content to code ratio when it comes to your SEO. You may be wondering what that means. It's the balance of text to code that you have on your page. To check this, you can view the source code on the page, which will show you the HTML code. Your text must be higher than the HTML code, to get a good ratio. The search engines completely love this if you get it just right. If you want to rank as high as possible in the search engines, clean up your site by writing more text and less code. When you're writing the title, make sure you use the h1 tag since Google really values it. However, make sure you use the same words in the text as are present in the title. Even though many people ignore it, h1 tag is one of the most important SEO tips that will give you a quick boost in your rankings. Apart from this, you should have the h2 tag for the sub headings.

Always focus on offering meaty content. It's also best to have copy that is more than 400 words in length. The more content you have, the better off you'll be. If the information you give is valuable, you should aim for at least 1,000 words per page.

It's a logical conclusion, then, that SEO copywriting offers many benefits, but it must be done correctly if you don't want to be banned by the search engines.


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