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If Bread Is Essential Then Helms Bakery Helped Make It So

Updated on May 12, 2014

Helms Bakery Represents a Gentler Time

Front porch of vintage house in an L.A. neighborhood.
Front porch of vintage house in an L.A. neighborhood. | Source
Table in vintage house in an L.A. neighborhood.
Table in vintage house in an L.A. neighborhood. | Source
Tree in front of vintage house in an L.A. neighborhood.
Tree in front of vintage house in an L.A. neighborhood. | Source
Historical photo of the Helms Bakeries Vehicles and Helms drivers.
Historical photo of the Helms Bakeries Vehicles and Helms drivers. | Source
Historical photo inside of the Helms Bakeries.
Historical photo inside of the Helms Bakeries. | Source

A Culver City Landmark That's Still Relevant

If neighborhood opposition had stopped Paul Hoy Helms from opening his bakery on March 15, 1931 baby boomers would've missed out on 38 years of goodness. He might as well have stayed in Pennsylvania and sold insurance or gone on to be a major league baseball player.

A Lesson in Compassion:

Raised by his father, a Methodist minister, after his mother died in childbirth he also grew up surrounded by eight loving uncles. But it wasn't until he was living with his uncle, William (Dummy) Hoy, a deaf-mute Cincinnati Reds center fielder that he learned about compassion. Dummy's achievements, despite his handicap, impressed Helms so much that he later hired a large number of deaf-mutes to work for him.

A native of Pennsylvania, he married Pearl Ellis in 1912, and continued selling insurance until they moved to New York in 1914. Finding work at a bakery, he successfully increased the number of customers on his route, until severe health problems caused him to retire in 1926.

Moving to Los Angeles and Starting Helms Bakery:

Only 37, he then moved his family to Los Angeles but he became bored with retirement, so in a small wooden shack he started Helms Bakery. In 1930 he hired the architectural firm, "Grant and Bruner", to build the white Art Deco building that now houses "H.D. Buttercup" at 3225 Helms Blvd.. Known for its "Zig-zag Moderne Style" it combines "flat-roofed sections with borders of stylized tulips." Declared an historical landmark in 1997 the Helms museum became an integral part of "The Antique Guild" when it was re-opened by owner Lee Bixler in 1994.

When he started, Helms also wanted to provide home delivery services, so he hired "Helms Men" to drive his Divco coaches through residential neighborhoods and sell his products. For 38 years, from Fresno to San Diego, whenever housewives and their children heard their whistle they'd come running.

A Wonderful Role Model:

A great humanitarian, who always gave back to the community, Helms was also one of the biggest employers during the Depression. For the 1932 Olympics, held in Los Angeles, his bread became "The Official Bread of Olympic Athletes." Reaching out to teachers, with information packets, he encouraged them to bring their students for field trips to his company. In 1948, he built "Helms Hall" and sponsored the "Western Hemisphere Marathon" and as the 1950s progressed the bakery stayed hugely popular until his death in 1957.

In 1969, Paul Hoy Helms, Jr., took over and convinced NASA to let Apollo 11 take their bread into space. Unfortunately, with the advent of supermarkets, being the "First Bread on the Moon" couldn't stop them Helms Bakery from going out of business. Today the building stands as a testament to Helms' dream and life, and is a pleasant trip back to a gentler time.

Bread Is One of the Basics of Life

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The Helms Bakery Building Has Had Many Lives

A
Venice Blvd. in Culver City, CA.:
Venice Boulevard, Culver City, CA, USA

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The Helms Bakery Building Is a Classic

5 stars for Helms Bakery Building and Helms District

Comments

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    • profile image

      Nancy 

      5 years ago

      Mr Bixler passed away 5 year ago

    • profile image

      John Merritt 

      6 years ago

      I would like to contact Mr. Bixler regarding details about. the "Helms Olympic Village" model.

      John Merritt (Berkeley, CA)

      My email address is jfmerritt2008@att.net

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