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The Impact of Attitude upon Home-Based Business Performance

Updated on May 1, 2017

The attitude in which your approach the operation of your home-based business will determine its success or failure in the marketplace. Every winning entrepreneur possess an attitude of focus and excellence. Without an adequate focus on performance and completing duties and responsibilities in a timely manner, the quality, productivity, and integrity of your company will suffer.

One good thing about working at home is that you don’t have to worry about doing the trivial tasks sometimes required in cooperate situations. For example, wasting time looking for documents misplaced by co-workers, or performing tasks unrelated to your job description keep you from doing the more important tasks such as communicating with customers.

As an owner of a home-based business, you can be self-reliant and run a lean operation. In a lean business, your work is efficient. All your information and tools are in reach. You can count on these items being available when you need them. You don’t have to wait upon others to finish their share of duties and responsibilities to complete a project. You are always in the driver’s seat.


Nevertheless, you must possess a positive and competent attitude to fulfill the obligations required by all successful home-based business entrepreneurs. These include:


You must reach customers if you want to sell your products or services. That’s obvious. You must engage in research, assess the changing needs and wants of customers, open up communication line via advertising in newspapers, distributing brochures and newsletters, connecting with social media networks, sending emails and setting up and maintaining your business website

Checking Your Attitude

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Handling technology

You must be competent enough to operate the technology necessary for the smooth operation of your business, including operating various accounting software. In some instances, you may be required to do a webinar or podcast to make your product or service known. Operating more advanced technology may require taking classes at a business seminar or local technical college on the weekends.


Controlling inventory

Keeping sufficient inventory is another responsibility you must worry about when operating a home-based business. The goal is to make sure your product is available upon your customer’s demand. Therefore, you must stock upon supplies and maintain them. If you are unable to deliver to your customers you can be sure that your competition will pick up the slack.

Customer service

Good customer service is a must if you desire to grown a sizable customer base. When customers sense that you care for their needs and wants, trust is developed. Therefore, you must always study the market to track the changing needs of those who you serve. Nothing stays the same forever. That includes the needs of your target audience.

Fulfilling orders

When you own a business, you must deal with payments from customers. You must not how to record the flow of money in and out of your company. Accuracy must take the highest priority. Sometimes you will make mistakes on fulfilling orders and will have to deal with angry customers.


You must stay competitive. The marketplace is full of rivals who are desperately attempting to win over your customers with new and better products and services. The competition is always investing in award winning strategies and tactics to get ahead of the crowd.

Sometimes you may fill overwhelmed with the duties and responsibilities required to successfully operate a small business. However, stay competitive and maintain a positive attitude by looking at the big picture. Your challenging work will payoff if you are passionately determined to make it to the top of your industry and conquer a large percentage of the market share.

Final Thought

Attitude is everything. Approach the operation of your home-based business as an adventure and attempt to enjoy the journey toward excellence.


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