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The Most Important Thing in eCommerce Business: Lead Nurturing

Updated on April 3, 2019

Are you running an eCommerce business? Do you know how to boost it?

If you want to get more sales, you must learn how to get more leads. First, do you know what is a lead in an eCommerce business? A lead is a person who is interested in your services and takes different actions on your website.

You should learn how to turn your leads into customers. Prospects don’t buy the first time you contact them. Sometimes it takes months or even years before they decide to buy something. An effective lead nurturing strategy is the most important part of a strong inbound marketing strategy.

It is not easy to attract potential customers. Did you know that half of the leads are not ready to make a purchase? You should learn how to keep them interested and engaged. Always nurture your leads with valuable content that matches their interest, or they will never become your customers. Create a long-term lead nurturing strategy. Build strong relationships with your existing customers, too. Write a killer value proposition in the email you are planning to send them.

Lead nurturing is the most powerful marketing strategy.

1. Lead Scoring

Determine if a potential lead can become your customer. This basic demographic information can help you:

• age

• gender

• education level, and so on.

How to make a difference between a lead who is likely to become a customer and someone who is not?

Look at how your lead behaves on the internet. A lead who is engaged with you in any way has a better chance to become a buyer than someone who only reads your website content. Find out where are your leads in the buying process. The right message must be sent at the right time.

The more is someone engaged with your business, the more likely he is to become a customer. People who won’t buy your products don’t have any questions and don’t answer to yours. They are not interested in your services. Your potential customers have answers or ask about price.

2. Email Marketing

Email nurturing is one of the best eCommerce solutions for your online business. Once you create a list of leads, you can send out targeted emails. You can use an email service provider like MailChimp. Qualify your leads. Personalize email campaigns. Add a compelling and clear CTA. Follow these steps, and you will generate more revenue for your business.

Don’t stop emailing. Don't let your leads and existing customers forget you. Send them interesting case studies, white papers, newsletters, special offers, multistreaming videos. Never give up on your customers!

3. Social Media Nurturing

The next lead nurturing method you can use is social media nurturing. As you know, today’s almost everyone has some of the social networks.

Tactics for nurturing leads across social channels:

• posting contents that educate, nurture and provide value

• engaging with your leads

• increasing your social media visibility on your website

• targeting many channels

• building trust with your followers and celebrating them

Don’t forget to track the content’s performance to figure out which content is useful for followers. Stop posting irrelevant contents.

4. Website Nurturing

What more can you do to increase your sales? Make your website SEO-friendly. Create effective landing pages. Create a branded blog. If you want to engage readers, your content must be fresh.

Avoid having a static website. Learn as much as you can about your leads and consider using tailoring software.


Lead nurturing is necessary to convert leads into sales. Companies who engage in lead nurturing increase their sales by 50%. If your brand regularly nurtures the buyers, your business will grow.

Which method do you prefer?

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