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How To Survive In Today's Economy. The Complete Do-It-Yourself Guide To Mobile Marketing For The Hard Years To Come

Updated on April 2, 2014

Estimated 6 Billion Mobile Devices by the end of this year

A Trend That Is 5 Times Bigger Than The Internet

It’s estimated that at least six billion people either own a mobile device or at least have access to one. That means that many more people are using mobile phones and tablets to go online, so it’s vital to ensure that your business website is optimized for mobile users.

What You Need To Suceed

  • Get Listed in Mobile Directories
  • Send out some location based coupons, promos
  • SMS marketing
  • Check-in mobile marketing strategies
  • Online Reviews
  • Use Mobile Messaging

Location based marketing

Mobile Marketing is here to stay and all businesses, especially the small ones, need to get going with a mobile marketing campaign. Studies have shown that more than half of all searches for a business are done with mobile devices. That’s why if you have to make sure your customers can find you on their smart phones or other types of mobile devices.

One way to do that is through location based marketing. Location based marketing is a way to make it easy for potential customers to search for a business near to where they are at the time they are checking their phones. This is especially true for small businesses, who need to attract customers fast, and what better way to do that than get them when they are already close to your location.

Here are some details of these location based methods mentioned above!

Get Listed in Mobile Directories

First, be sure that your business is listed in online directories like the search engines Google, Bing and Yahoo, as they all have mapping systems built right into their searches. Once you are in these directories, make sure that you keep the information up to date and current with accurate contact information.

Send out some location based coupons, promos

Coupons and offers can drive foot traffic into your store. If a potential customer is looking to buy something at your location, then can do a search and find a coupon for it, then that is double the reason for them to come and buy it from your small business. There are services like Groupon or Living Social that offer ways for you to entice customers through mobile means.

Are You Using Mobile Marketing?

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Mobile Website

Going Mobile will help your business to stay for years to come
Going Mobile will help your business to stay for years to come

SMS marketing

Even non-smart phones usually can send SMS or text messages, so this is another great mobile marketing tool. When you send out text messages to customers or potential customers they can choose to opt-in and later you now have direct access and permission to send them ads, promos, discounts, etc. to make them even more likely to shop with you.

Plus, text messages cost a lot less than other kinds of marketing methods, and that is good for the budget of a small business. Plus, you are hitting the potential customer where they “live” because most people take their phones everywhere they go.

Check-in mobile marketing strategies

Lots of smart phone users think it is fun to do things like check in to a business or location using their smart phones. If you provide some incentives to your customers to check in with you by advertising about it on Social Media like FourSquare, then you will be attracting the sales that you need to stay in business. You can offer discounts, etc. and that will make people more likely to want to check in with your business and go there to buy things.

Online Reviews Help Promote Your Business

Consumers also many times want to know if a business is any good before they waste their time either online or offline there. So, studies show almost half of mobile users go onto their phones to read reviews on sites like Google Plus and if you have a lot of positive reviews, they are more likely to go shop with you.

Use Mobile Messaging along with other methods

Mobile marketing for a small business will succeed the most if you pair it up with other campaigns like email ads, placing QR codes on your packaging or business cards, creating FB or other social media accounts, etc. All of these things can be interconnected in order to reach your potential customers no matter where they are at work, home or play.

The bottom line is that 84 percent of small businesses using mobile marketing methods report increases in new customers. That should be a very good incentive for all small businesses to get involved as much as possible in a mobile marketing campaign. Mobile marketing is here to stay and will only get bigger as mobile devices get better and more widespread. So, if your small business isn’t doing Mobile Marketing, don’t hesitate to design your plan today!

Going Mobile Made Easy

Highly Effective Mobile Marketing Strategies

Ensuring that your company is using mobile marketing strategies effectively and help tremendously in building your brand, as well as in selling your products and services. It’s vital that all businesses have a valid mobile marketing strategy or they will be left behind in today’s mobile-centric world. Here are some examples of highly effective mobile marketing strategies you must incorporate into your marketing plans:

Mobile Optimization of Business Websites

It’s estimated that at least six billion people either own a mobile phone or at least have access to one. That means that many more people are using mobile phones to go online, so it’s vital to ensure that your business website is optimized for mobile users. That means that you must test out the mobile version of your business website to see how it looks and if it is user friendly for smart phones since they can’t normally download a non-mobile optimized website properly. This is in part because the screen of a smart phone is so much smaller than that of a computer, plus they don’t use the same sort of operating system as a computer.

The QR Code

QR Codes are the new and easy way to get customers directly to your offer.
QR Codes are the new and easy way to get customers directly to your offer. | Source

Make Use of QR Codes

The QR code or Quick Response Code is that funny looking square shape graphic that is now showing up on everything from posters to product packaging. It is an extremely versatile and very flexible mobile marketing tool. The QR code doesn’t cost much to produce and can be used in so many different ways that it can be put on almost anything to help attract potential customers. You can put it on your business cards, emails, letters, advertisements, and just about anything. They can be used along with other advertising venues like magazines and newspapers or even added onto your business website. They invite your customers to interact with your company and are very effective in getting new customers and clients.

Build Your Mobile Marketing Client List

It is also vital to build and maintain your mobile marketing list correctly. You will turn off potential customers if you are too intrusive. No one likes getting spam text messages, so it is vital to get people to sign up on your opt-in subscriber list. You should also include a way for the people to opt-out if they so desire. You can do things like offer discounts to your subscribers that no one else has access to in order to give an incentive for people to opt-in.

Be sure to track your campaigns

Another important aspect of mobile marketing strategies is to keep track of how your campaigns are doing so you can see which ones are working the best. For instance, you should number coupons you send out so you can track the ones that are used. You should also put the target audiences into specific categories so you can see which category is reacting the best to what mobile marketing campaign. That way you will know the type of things to send out and which targeted group is likely to respond the best in the future.

The bottom line is that when choosing mobile marketing strategies your business must learn how to use them correctly. Once you have incorporated some of these effective mobile marketing strategies you are bound to see a major upturn in the profits and benefits that your company receives.

Timing of Messages is Important

It is also important to time the sending of your messages so that you will get the best response to your mobile marketing. Therefore, you need to learn when is the best time to send a message to get the best response, such as sending out a message announcing a lunch special right around lunchtime between 11 am and 1 pm when most people are thinking about eating lunch. This strategy will help you to have a better chance of getting a response from the people who get your messages.

Make Sure Your Website Is Ready For Mobile Devices

© 2014 Martin Bergmann


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