Tips on Launching New Products

Be strategic.

Target major media outlets.

Build your superfans.

Bring brand ambassadors into your business family.

Use pre-launch videos to drive leads.

Technology is your friend.

Put the Focus on the People, Not the Product

Get Opinion Leaders On-Board Early

Be Revolutionary

Turn Your Product Launch into an Event

Take Pre-Orders

Release a Product Your Customers Will Want to Show off

Draw out the Suspense for As Long As You Can

Study your competition.

Target the ideal customer.

Define your marketing strategy and tactics.

Create a unique value proposition.

Test your concept and marketing approach.

Roll out your campaign.

Know your product's lifecycle.

Learn about your customer.

Write a positioning statement.

Pitch your positioning to stakeholders.

Plan your go-to-market strategy.

Set a goal for the launch.

Create promotional content.