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Top 10 Email Building Checklist You Must Follow in 2018

Updated on March 20, 2018
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Hello, I am Ravi Singh. I am a blogger at and write on a variety of topics including Blogging tips and how to earn money

Email Building is very important for your business. Whether you own a blog or business, you need to build your email list of your loyal readers. These email list will help you to convert them into visitors and get more sales.

To build the email list, you need to follow some checklist to make sure you are on correct path. Lets get started.

Email Building Checklist Infographics

Allocate Budget

Allocate some funds for your email marketing. Before you start building the email list, you need to plan and invest some money. Nothing comes free, these email subscribers may convert into customer later So plan and allocate some money for it.


Decide What type of audience you want in your email list. Their origin, age group and interest. Based on it, you have to target people. It can be using your blog, advertisement, local ads, Google ads or any other target advertisement.


Look for every opportunity to get your email subscribers. Place optin box on homepage and other pages of your blog. Use Facebook, Twitter, Instagram also to capture email leads.

You can use use free stuff like pdf, webinar or giveaway to capture email subscribers.

Follow Laws

It is very important to follow local and privacy laws. Please make it clear why you are collecting email, purpose and how you are going to use it. Never spam your subscribers.

Easy Optin

While creating optin form, make sure it is easy to locate. Make it appear on top of your homepage where it is located easily. People should not have to struggle hard to optin. You can also use sidebar or footer to add optin forms.


While asking information from the users, keep the information minimum. In first optin, it is good idea to ask only email id. Once they are subscribed, you can get more info like first name and last name and more.


You should explain to the users why you are collecting the email and how it is used. Make sure you mention no-spam promise.


Offer some free stuff like ebook, webinar, free course related to your niche or any free stuff which can help your readers to subscribe to your blog.


Ask your followers or subscribers to recommend or refer your course or free ebook to their friends. This is another great way to get even more email subscribers.


After you done with all steps, be patient and wait for result. Do not over aggressive and have too many optin. It irritate users and they may leave your website

Email Service I started With

I started With Mailchimp as my email marketing tool to manage all my email subscribers. As it is free till 2000 subscribers, but very soon I realized I need something more and I made switch to Convertkit.

I am going to explain Convertkit features and why I made the switch.

Email list building is must for every blogger and business owner. You need to invest money, time and idea.

Features Of Convertkit

  • Personal Attention
  • Full Automation of your Email marketing Campaign
  • Everything is organized in steps
  • Personalized email
  • Along with segment, you can tag subscribers
  • Broadcast message based on a filter

Video Review Of Convertkit


Email list is very important for your success as a blogger or business owner. you need to follow a systematic approach to grow your email list. You also need to invest money, get a good email marketing tool, Optin forms and some patience to grow it.

I have selected Convertkit as my email services and I am very happy with it. I recommend to try it once for your blog or website and I am sure you will love it.

Please do use comment section to share your thoughts. I would love if you show your love to this hub and share it.

Quiz Time

Which email Marketing Service you use

See results

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