ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Top 10 Traits of a Successful Business

Updated on October 30, 2012

There are many different ideas out there for being successful in creating a business. The approaches vary depending in part on the type of business. However, there are some traits that nearly all successful businesses have in common. Let’s take a look at ten of them to get a good sense of what it takes to be successful as a small company.

1. Innovation. A successful business will not just repeat what everyone else is doing. They’ll be on the cusp of figuring out what everyone wants to be doing next. Sometimes it’s about innovation in products or services but other times it’s just in marketing or business approach or store design. Successful businesses are innovative somewhere.

2. They fail. That sounds absolutely counter to being a successful business but it’s true; most successful businesses fail with something along the line. That’s because successful businesses take calculated risks and sometimes those risks don’t work out. Being too afraid to fail in your business will hold you back and actually prevent you from succeeding.

3. They outsource what they aren’t good at. If you’re terrible at accounting and aren’t ever going to learn to do it right then you need to outsource that part of your business. If you aren’t good at web design and you’re launching an online business then by all means hire a web designer. Successful businesses hire people to do what the person does better than they can do themselves. This means putting out some money before you make money but it’s well worth it.

4. Big Dreams, Small Steps. Most successful businesses are founded with a big dream in mind but they are successful because all of the small steps are taken along the way to realize that dream.

5. Marketing and Promotion. A business cannot be successful if nobody knows about it. All successful businesses are skilled at marketing and promotion in one form or another. Sometimes this goes along with point number three and they hire someone to do that for them. Sometimes it goes with point number one and they get creative about marketing. However it’s done, successful businesses let people know that they are out there.

6. Awesome Customer Service. It doesn’t matter how great your product is if you are known for terrible customer service then you’re not going to be successful in your business. You need to treat customers well and get their loyalty if you want to have a business that succeeds. You need to respond promptly to complaints and go the extra mile to prevent future complaints.

7. Savvy About Trends. This does not mean that a successful business jumps on every single trend. However, it does mean being aware of trends and knowing which ones are worth getting on board with. Things like offering Groupon discounts, creating a Facebook fan page and making a website mobile are trends that a lot of successful businesses found it worth participating in.

8. Smart About Money. At some point the bottom line does matter in every business. A business has to spend wisely to be making more money than it’s spending and therefore generating a profit that can go back into growing the business.

9. Personality. In my opinion, all successful businesses have what I call personality. Officially it’s probably better known as branding. The business itself as a sort of persona. It has an ambience, a sense of character, a style, a voice. You can see it in everything from the physical store to the social networking activity.

10.A Little Luck. When it comes down to it, you can do all of the first nine things right and there’s a really, really good chance that you’re going to have a successful business but a little bit of luck will get you the rest of the way. It may be luck in timing or investments or some other area. You’ll know it when you experience it!

What do you think is missing from this list?


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)