Topping the Search Engine

Search engine optimization (SEO) starts with understanding how a search engine works. When a user enters a phrase into the search engine, the engine breaks the phrase into separate words, and lists the sites that use the word or words entered most frequently. The user may also put their search phrase into quotations to search for exact phrases without the phrase being broken down, furthering their ability to look for certain items. A search engine lists the sites that contain the word or phrase entered, and for more common words may list more than 100,000 sites, so how does one make sure their site will be listed near the top?

With the internet rapidly becoming one of the biggest ways to market and sell products, there is quickly becoming a need to bring attention to your website. Many people use search engines in order to find a product, or for those who are more entertainment oriented, find a site that suits their viewing needs. This is a problem for those who do not know how to make their site known, but there is a way to optimize search engines.

Search engine optimization (SEO) is the process of a website creator ensuring that his or her website will come up near the top of the list of sites the search engine finds. This is done by including key words or phrases about your product (or website in general.) By including the key words multiple times, the engine will place your website higher in the search engine ranking system, therefore bringing your website up before others that have the keywords used less times.

Search engine ranking does take into account the number of times a key word or words is used, and sites that have too many of the key words used will be placed lower on the search engine ranking scale. This means that not only are you hindering your website by including the key words too many times, but the number of viewers to your page will drastically decrease, since no search engine will make your page available. Many people choose the top result, so when creating your page, keep this in mind.

Creating key words will help in SEO, but website content cannot be forgotten. A product’s selling point will not make it sellable simply because key words were used, so do not forget to include a description of the product itself on your page.