ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Capitalize On Your Trade Show Exhibit Through Preparation

Updated on October 5, 2017
smartset profile image

Raya has more than 10 years of experience in business development & supports fast-growing start-ups or established businesses.

An investment that pays off when you are well prepared!

Exhibiting at a trade show pays off significantly with only one prerequisite in mind - preparation. The benefits to your business are numerous - a greater exposure, getting your spot-on target audience acquainted with your new products, announcing new portfolio development & growth, more brand awareness, credibility, and you name it. An exhibition provides you with a strong and influential platform for meeting new customers, following up with existing clients, and building long-lasting relationships. Reaching far beyond the obvious networking potential, trade shows can also be an excellent place to keep up the good pace and learn new practices or check on the trend-setters.

Before the Event

Preparation is key!
Preparation is key!

What do you wish to achieve?

The kick-off meeting with your team should answer several key questions, the most important of which is 'What goals do you set for this particular trade show?'.

Then you should consider whether the profile of the trade show, its visitors and reputation are matching your plans and ambitions. Exhibiting is quite expensive. Therefore, you should make sure that you are devoting resources - both personnel and money, towards the right platform.

Who could you entrust with your ambitious goals with?

Your team should be immaculate - from knowing all the features of your product and being able to explain them in a soft and charismatic way to the last detail of their corporate outlook. As these are your most passionate brand ambassadors, make sure you equip them with state-of-the-art tools. Prepare a list of potential questions and queries. Create a short and sharp pitch deck and practice in advance. Treat every attendee as this is your biggest customer.

How to get noticed?

You should communicate, scream and shout that you are exhibiting at XYZ show. Do not assume that your target audience will be there. Instead, proactively invite them. Write invitations to your customers. Send the old-fashioned postcards. Sign them personally. Propose to grant them access cards. Write in social media. Create posts, add images, make sure your exact location, booth number, dates and all crucial data are always in a well visible place. Put banners in your signature. Invite as many people as possible – your current customers, your followers, your prospects.

How to position yourself strategically

Think about the place of your booth - should it be among the start-ups or blue chips companies, in your geography or in your dream target area?
Think about the place of your booth - should it be among the start-ups or blue chips companies, in your geography or in your dream target area?
Prepare your top-notch hand-outs! They will help you big time after the show when the visitors take a moment to recapitulate.
Prepare your top-notch hand-outs! They will help you big time after the show when the visitors take a moment to recapitulate.

Success at trade shows is an easy formula: 0% luck, 100% preparation

Be outstanding during the trade show and FOLLOW UP.

© 2017 Raya Drenski


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)