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8 Twitter Marketing Tips Every Business Should Adopt

Updated on August 18, 2015

Twitter is by all means the most interactive social media platform. Information spreads really fast on twitter thanks to its easy to use features like hash tags and retweets. Businesses can capitalize on this platform to grow their brand visibility and public reputation. The following twitter marketing tips can help you grow your company’s online presence and overall brand reputation.

1. Use Video Tools

Utilize the new video tools on Twitter to post short videos about your products or company events. Research shows that people are more likely to watch a video clip than read an update. They are also more likely to remember what they saw than what they read.

2. Follow Those in Your Niche

Follow users in your niche, retweet and mention them in your conversations. They are likely to return the favor by following you and also sharing your tweets with their followers. This increases your overall customer reach.

3. Use Hash Tags

The easiest way to track a conversation on twitter is by using hash tags. Carefully select hashtags with key words relating to your industry or business activities. Use them in your tweets and also encourage your followers to use the hash tags.

4. Hijack Hashtags

You can ride on trending hashtags that relate to your industry. Adopting popular hashtags will ensure you reach a greater audience.

5. Offer Valuable Content

Tweet about valuable information in your industry. People are likely to follow you for regular updates. Offering authentic information will not only earn you followers but also a reputation in the industry.

6. Keep the Conversation Going

Engage your followers. Respond to questions and keep introducing new dimensions of the subject to keep the conversation going.

7. Link to Other Social Media Platforms

Linking your account to other platforms like Facebook ensures that you are able to reach a wider audience.

8. Be Intentional in Your Tweets

Engage your followers in ways that will not only add value to your business but also ensure they keep tweeting about your company or activities.


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