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Using Advertising to Support Your Blog Expenses

Updated on November 28, 2014

Have you ever tried to make money online? Although the medium of the blog is now getting old in terms of the tech community, it is still one of the leading methods that people use to make money online.

While there are some blogs that have a personal theme and have just a handful of readers, there are others that are much more successful. There are political blogs like the Huffington Post that get over a million hits on a daily basis. There are entertainment blogs like TMZ that get millions of hits on a monthly basis. There are blogs about blogging like Problogger that get tons of traffic by giving tips to those who are entering the blogosphere.

Monetizing a blog can take some time, but ads can contribute over the long run.
Monetizing a blog can take some time, but ads can contribute over the long run. | Source

Monetizing a Blog

Most blogs will not make a large amount of money on a monthly basis. The vast majority of people who blog do so as a hobby. There a several different blogging platforms that would-be bloggers can use for free. The most popular are Google's Blogger platform and the Wordpress.com platform.

Those who want to earn money while spending no money will want to choose Blogger, because the free Wordpress site does not allow for much in the way of monetization. There are limitations when it comes to free blog sites in relation to advertisements and themes, but newbie bloggers might want to experiment with one of the free sites.

Most blogging experts recommend that those who really want to monetize their blogs should switch to a self-hosted blog. This is when blogging will start to cost a bit of money. Users of self-hosted blogs will have to pay for a domain name and will also have to pay for web hosting. Domain names can cost around $15 for a year, and web hosting can vary widely based upon how much support a person desires.

Advertising with AdSense

One of the most common ways for people to make money on a blog is through the use of Google's AdSense program. Not everyone who has a website can get in on AdSense because Google has gotten a bit more strict with their acceptance of new affiliates. People seem to get accepted with AdSense after having written several posts on their own personal blog or on a site like HubPages.

The amount of money that a blogger can earn with AdSense varies widely. The ads are contextualized based upon the content of the site and/or specific web page. This means that a site on education would have ads related to colleges or a site on earning money would have ads related to business opportunities.

Google pays based upon the number of people that click on the ads, as well as the number of people who view the ads. The former will pay much better. It is very important that users avoid clicking their ads, because Google will disable the AdSense account for offenders.

What methods have you used with the most success to monetize your blog?

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Advertising With Affiliate Links

Another way to monetize a blog and pay blogging expenses is through the use of affiliate links. Rather than contextualized ads, these ads are specifically chosen by the blogger. A number of companies will allow affiliates to use links to earn a percentage of sales.

One of the easiest affiliate programs to get started with is Amazon's Affiliate program. There are people who write review articles on their blogs that make quite a bit of money through Amazon Affiliates. The pay starts at 4% for the first seven sales in a month and then moves up progressively as users make more sales from their site.

Blogs that get a higher readership can then start to branch out and start to sell other products. Some of the more popular affiliate links come from print-on-demand sites like Zazzle. The income derived from these sites can vary based upon the blog and the type of posts.

Books on Earning Money through Blogging

Sell Products

One final way to monetize that several bloggers are finding quite profitable is through the sale of products that they themselves have developed. Whereas blogging used to be viewed as a business in itself, many bloggers are now looking at blogging as a way to drive business.

One possible avenue of success is through the sale of self-published books. With the popularity of e-books, it is possible to write up a short e-book and then sell if for $3 or $4 and make a handy profit if the readership is high and it provides additional value. Just a few sales will pay for the cost of the blog for a year (which can be as low as around $100-$150), and any additional income then becomes icing on the proverbial cake.

Earning money with a blog will take lots of hard work. Only a very small fraction of those who attempt to make a living online will be successful. However, through the use of multiple advertising strategies, you can possibly not only pay for the cost of hosting the blog, but also earn enough to supplement your monthly income.

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    • bizwin profile image

      Christabel Evans 4 years ago from England, UK

      This is a great recommendation for bloggers. Any blogger with a significant amount of traffic can also apply for many cpm advertising networks. some pay per visit.

    • Tricia1000 profile image

      Tricia1000 4 years ago from South Africa

      Very interesting thank you. I have two blogs on blogger and am still learning how to optimally monitize my blogs.

    • cprice75 profile image
      Author

      cprice75 4 years ago from USA

      Thanks for visiting, bizwin and Tricia. There are many ways to monetize a blog or to make money online. What type of cpm rates are you getting, biz?

      @ Tricia: I've had about three blogs on blogger, but none have been terrible successful. I've been much more successful in drawing traffic on HP. I'm now trying what I've learned on a new self-hosted blog that is less than a month old.

    • jo miller profile image

      jo miller 4 years ago from Tennessee

      Well done.

      I also looked at your blog and liked the information you had about goal setting and starting small. I have often thought if I were a young person I would start working online to generate an income to supplement retirement. I always liked planning for the future and am so happy now that I did so. I would have loved the internet back then. Still like it but for different reasons.

    • cprice75 profile image
      Author

      cprice75 4 years ago from USA

      Thanks for the visit to both, Jo. I was a bit of a Luddite when the internet started and did not look at it as a money-making tool until very recently. I hope I didn't totally miss the boat on that.

    • ThePracticalMommy profile image

      Marissa 4 years ago from United States

      I'm glad you mentioned about the differences between Blogger and Wordpress. I was considering switching my Blogger blog over to Wordpress, but if it's not as easy to monetize, I think I'll stay where I'm at for a while.

      Thanks for the tips!

    • cprice75 profile image
      Author

      cprice75 4 years ago from USA

      Thanks for visiting PracticalMommy.

      If you have the self-hosted Wordpress that you pay for, you can put just about any ads you want to on it, from my understanding. There are limits to Blogger if you run AdSense. I've got some affiliate and referral links on my blog that's listed in this Hub. The Hostgator link is a web hosting affiliate link (they host my own blog), and the other two links in the sidebar are referral links that I would not get to use on Blogger. I did not use AdSense on that blog to see how it goes. I'm using it as a bit of an experiment for a few months.

    • teaches12345 profile image

      Dianna Mendez 4 years ago

      Great advice on advertising. I did learn some new facts from your sharing on this option. Being on HubPages does help with Adsense, I am in the process of updating my blog site and will keep this information in mind. Thanks.

    • cprice75 profile image
      Author

      cprice75 4 years ago from USA

      You are quite welcome. Thanks for reading.

    • KatSanger profile image

      Katherine Sanger 4 years ago from Texas

      Great advice! While blogs can be free, the time it takes to write them isn't, and it's great when you can make money off your hobbies and things you enjoy!

    • cprice75 profile image
      Author

      cprice75 4 years ago from USA

      Absolutely. My latest blog is actually costing me a bit. I'm hoping that I can draw some more traffic and income by going the self-hosted route.

    • profile image

      Johng462 23 months ago

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