ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Using Postcard Marketing To Reach Your Target Audience

Updated on May 29, 2009

The soul of every adverting campaign is your target audience. You must indulge the needs and wants of the consumers you are trying to reach in order to make your marketing plans give you the very best advantage. You don't have to invest a lot of your business capital in order to brainstorm a well followed through marketing advertising plan. Postcard marketing can bring your business message to your consumer market with whom you want to advertise the services or products your company is offering.

Postcard marketing campaigns may seem old school. It is an old method of advertising, but is still a workable method and still reaches those that may be interested in what your company has to offer, which that can help boost sales and gather loyal customers.

Reach Your Target Audience With Postcard Marketing
Reach Your Target Audience With Postcard Marketing

In order to assist your beginning in postcard marketing, The following are recommendations that your business can work with to proceed in assembling your postcard marketing campaign.

Having a working knowledge of the preferences of your consumers is very important because your entire postcard marketing campaign will be based on these individuals. Your market research into the target audience and their buying habits will give you key insight into where you should go with your marketing postcards advertising campaign. You want to have the very best intel into their demographics as well as their buying habits and their general needs in relation to the products or services your company offers.

Postcard Marketing Success Manual

Postcard Marketing In An Online World: Success Simplified!
Postcard Marketing In An Online World: Success Simplified!

This book will teach you how to: 1) Plan Your Marketing Budget 2) Design Effective Direct Mail Pieces 3) Develop Effective Offers to Drive Response 4) Keep a Steady Flow of New Business Coming In

 

To successfully branch out with your marketing postcards advertising campaign, you must have a standout design that will catch the eye of a high percentage of the target recipents. The goal being, you consumers will be less likely to just look over your card at the garbage can and toss it out. If your company is small and on a budget, you could do the postcard advertising look yourself, but if you are investing in this kind of advertising campaign you will be better off hiring a copywriter.

When you are trying to reach your target market with postcard marketing, your message must be short, to the point, and memorable. You only have moments to get someones attention and the copy must stand out and demand that notice be taken.

Do not skimp on who you choose for your printing company. Write up a detailed quote request and get at least five quotes from reputable printing companyies. While a place like Kinko's or VistaPrint can handle this kind of task, for a large campaign, make sure you work with a company that works one on one with the client and is prepared to devote time to your needs. The last thing you want is to spend hundreds on the postcards and postage and fail with your efforts because the printing was done on cheap cardstock or the ink was not high quality.

Comments

    0 of 8192 characters used
    Post Comment

    • andromida profile image

      syras mamun 

      9 years ago

      nice article.I will try it out in my marketing plans.thanks.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)