ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Using Sales Lead Tracking Solutions

Updated on January 8, 2018
tamarawilhite profile image

Tamara Wilhite is a technical writer, an industrial engineer, a mother of two, and a published sci-fi and horror author.

What are Sales Lead Tracking Solutions?

Sales lead tracking solutions are software applications that allow managers to review lists of contacts and delegate assigned contacts to sales personnel. Track sales reps performance with sales lead tracking. Sales lead tracking solutions can automate status report generation and metrics collection, allowing data to be generated and analyzed for the entire sales pipeline.

Sales lead tracking allows managers to see how many sales leads each rep is contacting each day as well as the success rate of each in actually generating sales. Sales lead tracking software allows you to generate sales reports for the entire team, presenting the sales funnel for the whole organization and individual staff members. This helps managers identify their best sales people compared to those simply making as many calls as possible.

Sales lead tracking tools allow your business to identify areas for improvement in the marketing, sales and support departments.
Sales lead tracking tools allow your business to identify areas for improvement in the marketing, sales and support departments. | Source

How to Use Sales Lead Tracking Solutions

Sales lead tracking solutions can be more than a sales force management tool. It also helps managers identify their best customers so that they can maintain contact with their most valuable customers. Use sales lead tracking solutions to automatically generate tasks to follow up with customers a week after placing a new order to ask how they feel about the purchase.

Review sales and contact database information for customers who have not been buying product to make support calls, asking how your company can help them make best use of their product or offer the next generation of the product.

Prevent mistakes by maintaining an individual sales database file for each customer. Include the full name of the primary contact at the company, all other purchasing personnel, administrative assistants and lead engineers. Record contact information such as phone numbers, email addresses, fax numbers and addresses.

Capture details about personnel with your customers’ firms and changes in roles or job titles. Performing sales lead information capture up front prevents costly errors such as asking for someone six months after they have left the company or desperately searching for the phone number or fax number of a major customer’s manager.

Failing memory or lost business cards will no longer cost the sales rep the sale if the information is captured up front and then maintained.

Integrate sales lead tracking solutions with your web site landing page to automatically collect sales leads from interested customers and forward them to sales reps to contact the next business day. Use sales lead tracking solutions for email list building.

Create separate email lists for possible contacts and active customers. This streamlines marketing and customizes communication campaigns so that current customers do not receive generic solicitations and merely interested parties do not receive deals limited to current customers.

Update sales lead tracking software as customers return calls or place orders. This allows your organization to determine which salespeople are turning leads into sales. The customer demographic information also tells you which groups are buying your product.

Sales lead tracking software gives managers the information to determine which business operations are losing the most potential customers and where customers get lost. With this information, choke points and areas of poor service can be targeted for improvement.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)