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Using Trade Show Display Booths

Updated on August 1, 2013

A Custom Trade Show Exhibit

Photo courtesy of
Photo courtesy of

Interactive Advertising...

A trade show is just that - Interactive Advertising. Think "high school science fair" to the 100th power with all the bells and whistles. And, with the ability to reach a target-specific audience and network with others in your industry, a trade show is one of the best ways to market your product or service to people who are uniquely interested in what you have to offer.

Whether nationally or internationally, trade show exhibits serve as powerful advertising and a successful marketing strategy for your business, as well as an opportunity to showcase your company's abilities and talents one-on-one with customers.

Photo courtesy of
Photo courtesy of

What is a trade show?

A trade show is a show or "fair" that generally lasts for several days and is usually industry-specific. There are trade shows for just about every type of industry, from baking to water quality, and everything in between. Exhibitors bring their best products and have company representatives that know the ins and outs of their product, service and business.

A trade show exhibit will most likely provide samples, sales materials, brochures and flyers. It's a great way to "try before you buy" and check out the different offerings from competing companies, all under one roof.

Have you ever been to a trade show exhibit?

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Trade Show Exhibits

Trade show display booths are the highlight of the fair. Each company plans months ahead for the big event. Trade shows are typically annual, so each company will develop very detailed marketing plans and a budget for the show. This is also an opportunity for businesses to turn their company's mission or vision into an interactive experience for those attending.

Trade show exhibits can be very involved, so if you don't have the time and money to build your own, it's probably best to hire a company that does full service trade show displays. In the United States, there are a few that actually handle the entire process of exhibit building themselves.

You can choose rental exhibits, which are reusable, but with your company's logo and lettering; portable exhibits that are easy to set up and transport, usually just with one person; and, of course custom exhibits.

Custom exhibits allow the company to be creative and really bring their marketing concept to life. For example, Exhibe Corporation, whose eye-catching exhibits are pictured in this article, specializes in custom trade show exhibits and displays. They are a full service trade show display company, based in San Diego. Exhibe will consult with clients, illustrate your concept on CAD and present a 3D design to you for your approval.

Once you decided to give it a go, they'll order the materials they need to construct your design, handle all the electrical, audio/visual components, booth space, rigger orders and even hire the shippers for you. To go a step further, they can also supervise the installation and set-up the exhibit for you. Talk about hands-off marketing!

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The Importance of A Great Trade Show Display

Don't put the idea of having a trade show display on the back burner. There are several reasons why having a great display and doing a show is so important to your business:

  • Meet tons of customers in a short time span
  • Have a chance to make a lasting first impression
  • Over half of trade show attendees will purchase your product or subscribe to your service
  • A great display will stick in the minds of attendees and they will come back the next year looking for you.

Trade Show Displays


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    • stayingalivemoma profile image

      Valerie Washington 4 years ago from Tempe, Arizona

      @DDE, thanks for stopping by!

    • DDE profile image

      Devika Primić 4 years ago from Dubrovnik, Croatia

      Using Trade Show Display Booth, interesting informative and a well researched hub.