ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Walmart the ultimate retailer – Always Low Prices

Updated on July 1, 2017
First Discount Store at Rogers
First Discount Store at Rogers

Sam Walton and his brother opened the first Walmart discount store in 1962 at Rogers, a small town in Arkansas, USA. They sold everything from apparels to automotive supplies to small appliances in this large warehouse type store. Their prices were very low. Although the conventional wisdom suggested that discount stores could succeed only in large cities, Walmart, from the modest beginnings, exploded onto the national retailing scene.

Chicago Supercenter
Chicago Supercenter

Today, Walmart is not just the world’s largest retailer, but also the world’s largest company. Their annual sales are around $300 billion. They are the number one seller in multiple categories of consumer products. Walmart sells 30% of the disposable diapers purchased in US each year, 30% of hair-care products, 26% of toothpaste, and 20% of pet food. Walmart’s total sales per day is larger than the GDP of some countries. The company is now expanding rapidly into international markets. The giant retailer has a substantial impact on the U.S. economy.

Evolution of the Walmart Logo

1962 - 1964
1962 - 1964
1964 - 1968
1964 - 1968
1968 - 1981
1968 - 1981
1981 - 1992
1981 - 1992
1992 - 2008
1992 - 2008
2008 todate
2008 todate

Walmart Supercenter interior

What are the secrets behind their spectacular success? Mostly, day in and day out, Walmart lives up to its promise: Always Low Prices, Always. Its mission is to “lower the world’s cost of living”. To deliver on this promise, they listen to their customers and take care of them, treat employees as partners and keep tight rein on costs. The company stays close to the customers, talks directly with them and delivers what customers want: a broad selection of carefully selected goods at unbeatable prices.

Beyond listening to customers and taking care of them, Walmart also takes good care of employees. They believe that the company’s people are what really make it better. Walmart was the first to call employees as “associates”, a practice now widely copied by competitors. The associates work as partners and they become deeply involved in operations and share rewards for good performance.

Wal-Mart Associates

Walmart delivers real value to customers by keeping a sharp eye on costs. It has the lowest cost structure in the industry and that lets the giant retailer charge lower prices but still earn higher profits. Walmart’s lower prices attract more shoppers producing more sales, making the company more efficient and enabling it to lower prices even more.

Walmart’s low costs result in part from superior management and more sophisticated technology. Their huge, fully automated distribution centers employ the latest technology to supply stores efficiently. Walmart spends less than its competitors on advertising because its reputation has spread rapidly by word of mouth.

The success of Walmart, the ultimate retailer, has resulted from an unrelenting focus bringing value to its customers. Always Low Prices, Always.


    0 of 8192 characters used
    Post Comment

    • profile image


      5 years ago

      Also a thing to mention is that an onlnie business administration course is designed for learners to be able to smoothly proceed to bachelors degree programs. The 90 credit college degree meets the other bachelor college degree requirements then when you earn your own associate of arts in BA onlnie, you may have access to the newest technologies in such a field. Several reasons why students want to get their associate degree in business is because they're interested in the field and want to receive the general knowledge necessary in advance of jumping to a bachelor education program. Thanks a lot : ) for the tips you really provide as part of your blog.

    • charmike4 profile image

      Michael Kromwyk 

      6 years ago from Adelaide, South Australia

      Great synopsis of Wal-Mart! I always enjoy visiting when in the US because of the great deals & some of the sights you get to see! Cheers Michael

    • profile image

      mickey mouse 

      8 years ago

      :)i love walmart yo!

    • LasanthaW profile imageAUTHOR

      Lasantha Wijesekera 

      8 years ago from Sri Lanka

      Thanks KoffeeKlatch Gals for your visit and writing your personal experience about Wal-Mart. The leaders of the market, as you said can create markets and opportunities for the small players.

    • KoffeeKlatch Gals profile image

      Susan Hazelton 

      8 years ago from Sunny Florida

      We do a lot of our shopping at Wal-Mart. They seem to be becoming so large that they are pushing other businesses out. Good write-up. Great hub and pictures.

    • LasanthaW profile imageAUTHOR

      Lasantha Wijesekera 

      8 years ago from Sri Lanka

      Thanks Vocalcoach for your appreciating comments.

    • vocalcoach profile image

      Audrey Hunt 

      8 years ago from Idyllwild Ca.

      Informative hub. I look forward to reading more of your articles. Thank you

    • LasanthaW profile imageAUTHOR

      Lasantha Wijesekera 

      8 years ago from Sri Lanka

      Thanks Dahoglund for visiting and sharing your personal experience on Wal-Mart with all of us.

      Sebastian S. Kresge has founded the K-mart chain of supermarkets and currently it is the third largest in the world after Wal-Mart and Target. However K-mart had problems later and went into bankruptcy in 2002 but later recovered from bankruptcy and then merged with Sears.

    • dahoglund profile image

      Don A. Hoglund 

      8 years ago from Wisconsin Rapids

      I do a good portion of our buying at Wal-Mart, especially groceries. I also buy at Aldis's. Since the 1960s I bought at various stores similar to Walmart The big one was shoppers city where we lived. Eventually the "dome" stores like Kresge became K-mart.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)