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Benefits of Learning Internet Marketing for Sellers and Buyers

Updated on July 19, 2014
The benefits of learning internet marketing reach well beyond simply promoting your own products and services.
The benefits of learning internet marketing reach well beyond simply promoting your own products and services. | Source

Online marketing can be a very valuable skill whether you're a buyer or seller, and whether you actually plan to do your own marketing or not. Obviously -- or, maybe not so obviously -- marketing knowledge is critical for a site administrator or content creator even if they're not a marketer. On the flip side, understanding what goes on behind the scenes will make you more difficult to fool when you make buying decision.

For promoters, you don’t have to guess and hope in the world of internet marketing; it's rapidly becoming more of a science than an art. Throw in a little understanding of market psychology and the willingness to flow with the demands of the ever-changing search engine algorithms, and you can learn internet marketing. There are just too many pages of content online to leave traffic to chance, and you still have to appeal to customers once they actually do find your site.

Did you know?

Marketing is about so much more than promotion. Internet marketing encompasses all aspects of how you package and present your product or service, as well as how you choose to show it to the world.

Understand website promotion basics

The tools available for promotion are easy enough for almost anyone to use. You don’t have to be a technology genius to learn internet marketing. If you have a few key skills, you can create a website and add content that will be considered high-quality in the search engines. You can use your writing abilities to earn extra income, or even support yourself full time. If you know how to do internet marketing, you will be able to make great use of your website(s) with little or no financial investment during the basic "fleshing out" stage.

Want to REALLY fast-track your content marketing skills? Look no further

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

This is an awesome, in-depth guide for the beginning or intermediate content marketer. I've been a full-time content producer since 2007, and still learned a few extra pointers when I read this book in the beginning of 2014. It's definitely well worth the price, and a great book to keep around as a reference guide as you build your content skills.

 

Know how to pick quality marketing help

You may not plan on doing your own internet marketing, but it's still useful to have a basic understanding of how your website will get the traffic it needs to be successful. If you plan to hire a marketer, you will need to be able to tell the difference between real internet marketers who offer quality products and people who are just out to take your money. There is no reason to waste your hard-earned money on people who are out to scam you. If you don’t understand the simple principles behind internet marketing, you may end up wasting money on a hack who not only won't help your site, but may actually sink it.

Why it's critical to understand marketing before you try to hire anyone to help you

Get a better idea of how to style your content

People don't just browse the internet because it's fun or they're bored -- or, at least, not most of the time. It's safe to assume that the majority of people who visit your site or seek to buy your product are out to solve a problem. By understanding marketing basics, you can get some insight into exactly what sort of problem they're truly trying to fix, and how you can give them the answers they haven't told you they need yet.

Good marketers understand what questions customers are really asking, and the appropriate response to each issue.
Good marketers understand what questions customers are really asking, and the appropriate response to each issue. | Source

Search more efficiently as a buyer or seller

Search engine algorithms may seem complex, and they are -- and changing all the time. However, there are some building blocks to search engine function that stay relatively the same. If you can understand a few factors that these search engines use, then you will be able to search effectively for information. Properly creating search strings can help you find what you need quickly and easily. Business owners and site owners alike can benefit from understanding internet marketing and search engine algorithms.

Marketing messages come in all shapes and sizes, but all have the same underlying principles.
Marketing messages come in all shapes and sizes, but all have the same underlying principles. | Source

Learning internet marketing will not only help you make more money and improve your site ranking, it can also help you understand how to navigate the internet in general. Internet marketing is a huge part of the online experience. If you have your own site, you will need to properly understand internet marketing. With more businesses moving into the online world, it is imperative that you learn internet marketing, so you can be ready for the future of business.

Understand how marketers influence you as a buyer

Another benefit to learning internet marketing is that you will be able to make better decisions when buying. Being an informed buyer can help you to save money and make the right choices when it comes to your business. The systems and templates that internet marketers often utilize are usually similar to the ones used by retailers. Understanding how these systems work can help you to figure out what you are actually buying, and to look beyond the hype to ensure you're actually spending money on what you need.

Social media marketing is a huge mind block for millions of sellers. Is it for you?

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

Go beyond the basics of social media marketing with these tips that will help you learn how to effectively use the world's most popular social media sites to promote and strengthen your business.

 

So, to summarize...

Even if you plan to pay someone else to do your online marketing, it's critical that you understand the basics if you try to build or sell anything online. As a quick recap, the primary benefits are as follows:

  • Understand the metrics that search engines use to rank pages
  • Get a feel for the dynamic nature of internet content
  • Create messages that actually connect with people who want to buy from you
  • Develop an effective update schedule
  • Save money by hiring marketers who really do know their stuff
  • Be a more informed consumer
  • Keep yourself from falling for common manipulative marketing traps

Obviously, there are a lot of people who aren't going to run off and learn internet marketing basics just for the fun of it. In fact, a lot of people can't stomach marketing and think it's just boring. However, you'll find that this is one area that can start benefiting you very quickly if you do have an interest, and it's certainly worth at least familiarizing yourself at a basic level.

Most people don't learn marketing basics, and I'd love to know why.

What's your biggest mind block when it comes to learning marketing? (Please elaborate in the comments)

See results

Thank you for reading, and I hope this hub has been helpful to you. The world of internet marketing is a huge and ever-changing place, and it's certainly not essential to become a complete expert just to reap the benefits of understanding. Please take a moment to comment with your biggest issues around internet marketing, or around hiring competent marketers for your site or product. I look forward to hearing from you.

© 2014 Rebecca Mikulin

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    • DDE profile image

      Devika Primić 

      4 years ago from Dubrovnik, Croatia

      Great ideas and so helpful I learned lots from here and so glad to have stopped by. Voted up, interesting and useful.

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