ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What Happens When You Strap a Rocket to a Tortoise?

Updated on June 30, 2015

In the fable which depicts the race between the hare – fast, elitist, arrogant – and the tortoise – methodical, determined, humble – the hare takes an early lead, but slacks off, only to be overcome by the slower tortoise who perseveres and stay’s focused throughout the race. Thus, championing the idiom Slow and Steady Win’s The Race: If you work slowly but constantly, you will succeed better than if you work fast for a short while and do not continue.

Source

In today’s modern landscape information travels at the speed of life, creating a professional environment better suited for the hustle of the hare, which is in direct contrast with the slow and steady philosophy that has pervade business strategy for years.

With consumer attention spans shortening and industry trends shifting it is safe to say that “business as usual” is a thing of the past. The window of opportunity to build rapport is narrow and in most instances we are forced to grow or die when establishing a customer base and/or strategic planning within a company.

That said, adopting a growth mindset does not directly oppose the values implied by the character of the tortoise, but the mindset does move at a different speed. Recognizing the change is unavoidable: working smarter to compensate for a dramatic shift in the customer acquisition, sales and strategic planning cycle require the tortoise to learn a few things from its former rival the hare.

The tortoise has to find a way to move faster, without losing a connection to the qualities which made the slow and steady approach a mainstay prior to the information age.

What happens when you attach a rocket to a tortoise?

  • The Tortoise Learns to Hustle on the Fly
  • The Tortoise is Seen By more Clients
  • The Tortoise Works Smarter

Source

The Tortoise Learns to Hustle on the Fly

Even at a slow pace effective planning and customer engagement has required methodical implementation of processes, plans and campaigns. Adherence to “tried and true” steps has been a cornerstone of business for the tortoise until now.

Today, we have to apply the same discipline which allowed us to focus on policy and procedure better than the competition -- who slacked off – to methodically adapt to a faster journey from point A to point B.

The Tortoise is Seen By more Clients

One of the major drawbacks of creating in an Information Age is that – everyone else in the world is creating too! Moving at a slow pace will limit your ability to present the right material to your audience.

The worst place you can be is out of sight and out of mind. To win the race you will have to be determined to find out what your audience needs, and insure that as many people in your target market see your products as soon as possible.

The hare is sure she's the speediest animal in the forest, so imagine her surprise when a tortoise challenges her to a race. She’s so sure that it's going to be easy to win the race that she stops to take a nap.

Lesson: Don’t sleep. The only way to insure professional sustainability and continued success – is to grow. Growth is the most basic and universal of drives through which all biological, physical, chemical, psychological, and cultural processes are intrinsically equivalent; and a cornerstone of professional success in a modern socially connected environment.

Will you stay the course or focus on growth?

See results

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)