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What Makes a good opportunity

Updated on July 10, 2012

Have you ever felt overwhelmed about the amount of opportunities there are to make money?

Having a hard time picking which one?

What if you’re wrong, and it turns out to be a bad business?

What if the business goes “out of business”?

What if you lose all your money?

What if you lose all of your friends?

What if your family thinks you’re crazy?

Or….more importantly….

What if it ACTUALLY WORKS!!!!!!

Every day, I see at least 4 new opportunities that people come to me with. I have over 10,000 clients worldwide and invariably, some ask me my opinion on their opportunity.

Before I get into what makes a good opportunity, please allow me to help you with the “What if” questions you have. Clearing these up straight away will help you see clearly when looking at a business.

What if You're Wrong?


So, WHAT!!! I have been wrong plenty of times in my life and I still consider myself a success. Look at these people in history:

Alexander Graham Bell - Was wrong many times before he perfected the telephone.

Milton Hershey - Failed in business several times before creating a fortune

What if the Business goes Out of Business?


Ever hear of Enron? Japan Airlines? Circuit City? TWA? Sharper Image?

Just to name a few. Go to Wikipedia and type in “businesses out of business” and the list is VERY long. Going into any business has an element of risk. Just because a business has been in business a long time does not guarantee it will never go out of business.

What if it does? Once again, so WHAT! Document the reasons, learn the lessons and mover on!

What if You Lose All Your Money?


I could do a full day seminar on the topic of money! (in fact, I have!) A big fear of most people is running out of money. If you ran out of money today, would you die? Now I am sure that sounds extreme, but would you? My mentor, Myron Golden, said to me, “Your eye won’t pop out if you run out of money!”

Here are a few people who went bankrupt (ran out of money!)

Milton Hershey

PT Barnum

Walt Disney

Donald Trump

George Foreman

Willie Nelson

Look at what they accomplished? They did not let that fear get in the way. I have run out of money. I remember the day. I had 65 cents in my bank account. My first ex-wife took all the money out of our account and pinned the ATM slip to the wall. I really had zero because I could not withdraw this amount or they would close my account. I look back on that day and recollect the stupid fear I was feeling. I believe every person should be broke at least once. It makes you thankful for what you do have and it also erases all fear of failing!

What if You Lose all Your Friends?


I will make this one short! If they “de-friend” you because you got into a business, they were not your friends to start.

What if Your Family Thinks You're Crazy?


I will make this short as well. My family thinks I am still crazy! I live in Australia and have my own business. I am living the life I desire.

Live where you want and how you want. It is your life!


NOW! Onto the easy things. The preceding issues are what holds people back from doing anything positive with their lives. That is the hard thing to get over. Once you get by those, the rest is easy!

What “really” makes a good opportunity. It mainly depends on what you want your outcome to be. We could go on all day about saving the world or making people well and on and on. But for this particular discussion, we will look at it from a purely business perspective.

Integrity of Management


As I said earlier, I get a lot of pitches every day. This seems to be a staple in the pitch. A lot of folks like to “talk” about the owners of the company. I prefer to “see” it in action. Items such as changing the compensation plan too much or seeing how they interact with the distributor base will prove their integrity.

As with any human being, nobody is perfect and it is very hard when people put others on a pedestal. It’s a long way to fall. I would concentrate on what the owners are doing now and watch their current actions. It is very hard to judge someone’s totally.

Debt Free Company

This falls under the “so what” principle. I hear this is a 2 year old, totally debt free company and that is supposed to make me feel good about the company. Most direct sales and mlm companies are debt free only because they operate with a very small management team and have little infrastructure.

There is also the concept of good debt and bad debt. A company may have debt and it’s the good kind! In addition, most business opportunity companies are not publicly traded so you will never know what the true story is anyway.

Celebrity Endorsements


Who cares that Bruce Jenner ate Wheaties? Or if Michael Jackson drank Pepsi?

Once again, “so what”! Be careful of celebrity endorsements. Sure as the day is long, they are getting something to say what they say. Judge the viability of the product on the needs of the marketplace.

The Product

As I go over in many of my CD series, the real “product” of most opportunities is not “the product”. Your product, most times, is the people and the people distribute the product. With that being said, it is still important to have a good product.

A good product is one that has value and can add value to somebody. This “value” will not be the same for everybody, but you want to look for a product that appeals to the masses. If your product is bass fishing lures, you will certainly have a small market in comparison to other products. You can test the appeal of a product in a few ways. Look at:



Take a survey on Facebook

Ask friends, loved ones, and even strangers!

Ask yourself!

Also, you want to ask yourself this question, “If it were not for this business, would I buy this product if I saw it in the store?”

You have to be able to sell the product outside of the recruitment side of the business in order for the business to be legitimate. This is a very important point.

The Price


By the price, I mean two things. The investment in the opportunity and the prices of the products.

To be real, distributor commissions are paid from product sales. Merely over inflating a product price to pay distributors is a bad move. You cannot possibly “retail” any products effectively. Most of the physical products I have been introduced to are of high quality and are worth even the retail price. But you always will have exceptions. There are enough comparisons out there for you to know if your product is way out of line.


The investment in an opportunity can be a sign of what is to come down the line. Technically, you must be able to become a distributor of the business for free, but rarely do you see compliance in this area.

My personal opinion is that the cost to get into most opportunities is too low! Most people do not take a $25 business very seriously. They have no “skin” in the game. Nothing to lose.

It has been said it is easier to sell a higher priced item than a lower priced item. While this is mostly true, you have to look hard at the “true” value of your higher priced investment. Beware of “training” bonuses for just signing up. Rarely, do you get “trained”. This is just a way of giving some “up front” money for sponsoring.

As a very general rule, an up front investment of between $100 and $500 is reasonable. Anything else, I would investigate in detail.

The People


Now we come to a very politically correct area. But it is very hard to look at an opportunity without looking at this issue. I am not talking about ethnicity or gender here, I am talking about the general morals, integrity, and attitude of the people involved. I have been in a lot of businesses and I can tell you from experience, please look at this.

Are you of like mindset?

Do you share common values and morals?

Are the people fun to be with?

I know this is a sticky subject, but I would be remiss if I did not talk about it.

The Pay Plan

I could spend all day talking about this. Unilevel, bi-level, binary, breakaway, two ups, matrixes, and the like. It all comes down to, for the most part, personal preference.

Usually, most opportunities cannot survive if they are paying out more than 50%. It is mathematically impossible. So, beware of the opps saying we payout 100% - not good!

I will only talk in general here, but if you want my specifics on a certain plan, feel free to ask me at my email address.

If you are a person who really can’t sponsor a lot of people yourself, a binary plan may be your best shot. You only have two “legs” (a right and a left) in this plan. Usually, there is a person above you that is building a “power leg” down one side. You can sponsor one on each side on your own, and then concentrate on building the “non-power” leg.

This, of course, only works if you have someone building a power leg. I would inquire your potential upline as to the existence of such a person before joining.

If you can bring a fair number of people to the table, a binary or uni-level is good for you. Usually, a uni-level plan pays out better in the long run being that you have to work it. It rewards people for sponsoring and sponsoring down many levels.

One plan that I am not very fond of is a two-up plan. This is where you have to give your first two sales to your sponsor as “training” sales. My experience from helping people in this plan is that they find it very disheartening to give these away because they had a lot of trouble making the sale in the first place! Remember, most people are not good salespeople! The theory behind the plan is not necessarily bad, but most people have enough trouble making a sale themselves let alone helping someone else make one!

I would run a “what if” scenario on the plan first to see if you are able to complete the behavior (sponsoring, selling) required to sufficiently get paid.


Are there good opps out there - YES. Are there bad ones - YES. They key is really due diligence. Have you checked it out enough to feel comfortable in getting involved?

As always, you are welcome to email me about any opportunity and I will give you my honest assessment based on my experience.

Until then,


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