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What Matters Now? YOU

Updated on December 10, 2011

Book Snippets from The book What Matters Now by Seth Godin and others

by Mirna Santana

I was reading this book What Matters, what about you? in pdf version, courtesy of Seth Godin and collaborators. They are giving the book for free, though is available as paperback. They want to spread the ideas contain therein. How can you motivate people? How could you keep the focus on things? How can you recognize what is important? This book was out in 2010 to guide people's intentions for 2011. Perhaps, we can read it now, and come out with a new assessment.

What have we done? Where are we now? And looking forward, where are we going?

Write from the heart- - Hugh McLeod. McLeod and the other writers in this book did exactly that and put their words to serve as a guide, inspiration, or even to shake us. I thus decided to borrow some bites, to give you a sample of it. I invite you to read the whole book. You can find it here: or see slides by Godin at the end of this article.

To do a tiny action, you don't need to do impressive amount of marketing, though it really helps, yet the first step is only to decide to do that one thing.

In this book Daniel Pink says that the world needs less automatons,--and more autonomous people-- less management and more freedom to truly become engaged. Yes, and that comes with painfully realizing, that we are responsible for what we create, what we put out, what we give to others.

The more you give, the more you get --Seth Godin.

Seth, says that your life is your grand masterpiece of art. Through it you can change other peoples lives. This is why you shall seek to portrait your life in a beautiful way. By doing so you will make a difference in the world around you.

The world needs your story --Ann Jackson

Ann, says that we allow our fears to stop us in our tracks. If we are courageous and silence fear, at least for a little while, we can make things happen.

Dignity comes from creating your own destiny and from the respect derived from it. Jaqueline Novograss.

Jaqueline says, everybody has an obligation to contribute to other peoples dignity by helping them to find ways to solve their problems.

Learn to adapt. Adjust your dynamic of play as the dynamics of the game change. Stick to your principles, though. Tony Hisieh, founder of Zappos.

Another recommendation that I liked from Tony, is to understand that failure or losing in the game is part of the business and part of the learning process, for those who never fail are not the ultimate winners.

Keep the momentum . Focus intensity over time multiplied by faith (God) makes you unstoppable says Malcom Gladwell.

Storytelling is powerful. It helps us understand, make choices and can inspire us . Alisa Miller, CEO of Public Radio International.

Please don't forget the environment. Many people these days are focusing on consumption. Thus, it is good to remember Pier Fawkes words, products need to be kept, repaired, loaned and shared. Packaging needs to be reused and returned. That is progress . The best would be if packages are easily recycled by the microbes, so they can truly be returned to the earth. I do love the work of a company that make mushroom 'cardboard pre-packaging.'

What if we go beyond that, lets not buy that much, or use the t-shirts and things that stay at home be the gifts wraps.

Never forget that a small group of people can change the world --that was Margaret Meadows, --No one ever else has says Micah Syfry, cofounder Personal Democracy Forum.

Information in context makes smart systems smarter --Jeff Jonas, IBM Chief Scientist.

Many people on the web are overloaded with information, others take someone else creativity and do not attribute the credits to the creators. This is happening everyday. It is sad. Jonas says that this principle of keeping information in context prevents fraud in financial system, errors in the medical systems, allows for transportation optimization, and even decreases cities pollution. How else can we use this principle to make our lives better?

There are so many messages in this book, but it is for you to read it. My interpretation, may not be what you need. Still you may find just what you need.

Many people are loss looking for someone, a priest, a guru or a friend to tell us what to do? How to find our purpose or our passion, what is the key to happiness, or even how to learn to love? We all have been there somehow...

Derek Sivers, says--You grow and thrive by doing what excites you and what scares you everyday, not by trying to find your passion . Yet perhaps your passion is right there and you, just don't see it.

I am going to close with this:

Make compassion a core business value. If we are not compassionate to one another, what is the point in the end? Mix Joel

As you learn more, you learn to recognize that you don't know that much . Aaron Walls.

There is a certain humbleness that comes with knowing that we only access a portion of the available pool of knowledge. There lies the value of a book like this. Because we are learning together. Some people are ahead in some aspects and behind in other aspects. Humanity needs all of us to be courageous, to step in and contribute, like these authors did. By working together answering the question: What Matters? They have contributed to the the general understanding of what it is. We are grateful for that.


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