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What does a life coach do

Updated on January 6, 2018

Personal Coaching: What is it?

In 1991, trend forecaster Faith Popcorn predicted that a new consulting business would come onto the scene—“Dream Architects.” This new consulting business would “help individuals identify and implement their dream life.” Although the term “Dream Architect” hasn’t taken off, the profession certainly has.

What Does A Personal Coach Do?

A personal coach’s main task is to help individuals to improve their quality of life. Although some coaches work with individuals that would say they have poor quality of life, most coaches work with those individuals that feel they have a great life. A personal coach can help people to make a great life even better by:

  • Assisting people to identify their goals
  • Assisting people to identify the resources needed to achieve their goals
  • Bridging the gap between where you are and where you want to be
  • Helping individuals stay focused
  • Being a sounding board
  • Providing encouragement and honest feedback

Who Hires a Personal Coach?

Individuals, for coaching on:

  • Relationships
  • Career and transitions
  • Lifestyle
  • Health & Fitness

Businesses and Organizations for coaching on:

  • Leadership
  • Team Work
  • Growth Strategies
  • Gaining a Competitive Advantage

Why Hire a Coach?


The business world has changed drastically over the last number of years. Often it can be the smallest things that give one company a significant edge. Life coach can help your business or organization gain competitive advantage and keep the best employees. They can help:

  • Increase productivity & profitability.
  • Move your organization to a new level.
  • Improve communication within the organization.
  • Improve work/life balance.


The demands on our time today are greater than they have ever been in history. Life coaches can help you get the most out of your time by helping you to:

  • Increase productivity & profitability.
  • Start a new business.
  • Make a big change in your life.
  • Improve work/life balance.
  • eliminate blocks to your success
  • get in touch with the needed people and resources
  • maximize your strengths and minimize weaknesses


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