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What is New Product

Updated on February 3, 2010

 

There’s a misunderstanding that a new product is only that which doesn’t exist in market and recently launched like keyboard wasn’t existing product in past, so it’s new and wireless keyboard is not considered as new product but actually it is a new product because there are some new features exist in this which is wireless signal catching capacity. There are some different kinds of new product which are

 

New to the world:                     A product which is totally new to the world which doesn’t exist, like shampoo or soap before this was invented

 

New to Company:                    Any product which is new to company is also considered as new product like a company is working in laptop industry and buys new factory of cement, it’s a new product.

 

Product Improvement:  Improvements in product as discussed above that new features addition in existing product, as keyboard to wireless keyboard.

 

Product line Extension:  Product line extension is launching related products with existing product, like KFC is working with Chicken burger and launches Fish burger is product line extension

 

Repositioning:                           Repositioning in customer mind is also considered as new product because they are totally like a new ones as civic to civic reborn

 

All these above are considered as new products in market.

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