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What makes a Logo design fail?
The importance of having an effective Logo
According to the human psychology, our eyes tend to get attracted first towards designs rather than written words. This means that for a company or a brand, people are going to notice and remember the logo more often instead of the brand/business name. Moreover, a logo helps in defining the nature of the business instantly to the customers. Therefore, the companies and brands should be careful about what type of logo design they are using for endorsing their name rather than randomly selecting a logo design that has been carelessly created.
The 3 major aspects of Brand Identity
Several reasons can lead a brand logo to look unprofessional and unattractive.
To create a great logo, here is what should be avoided:
1. Lack of professionalism
One of the biggest mistakes that businesses tend to make is that they try to create their business logo through unprofessional resources, whilst not understanding the importance and impact that a logo have on business. An unprofessional and unattractive logo can impact the business negatively as it will not be able to attract the attention of customers towards the business, which a professional looking logo can easily have done.
2. Similarity of design
Never follow appealing trends and color designs while designing the business logo. What may seem to be trendy and attractive today might become unattractive and outdated after sometime when the trend gets over. Moreover, following the trends means that the logo will end up with a very mainstream and common look.
3. Reusing existing images
People often tend to use ready-made images from the internet for their logo. By reusing an existing image may raise concerns of copyright issues. Moreover, this will also affect the credibility of the brand as people might not be able to completely trust a brand which uses an image from the internet as their business logo.
4. Using an overly designed logo
Various brands make the mistake of thinking that an overly complex looking design will make their logo look professional and attractive. A complex logo when scaled to a large size in high resolution may look good on a big board; but when that same logo is scaled down in smaller sizes to be used for a website or to get printed on a brochure, the image will get distorted. Moreover, a complex design eliminates the compelling look of a logo.
5. Complex fonts
Many times I have come across logos of brands which are designed using complex fonts, thus making the logo unreadable. Creating the logo in a font which is unclear or by using too many different color combinations might make it look attractive, however, it makes it difficult to read and the customer will not pay attention to a logo which is unclear.
Always seek professional help while designing the logo. Make sure that logo clearly shows the name of the brand so that people can read it and remember it. Adding a bit of animation is also a good approach to add value to the logo design and make it look more professional and attractive.
© 2018 Rahma Khan