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Why Companies Are Going Above And Beyond The Call Of Duty To Help Vets

Updated on October 23, 2019

Many companies in America care about military veterans. It’s often one of the reasons we see companies promote military discounts. While these gestures are always appreciated, there are some companies that truly go the extra mile for our veterans and show it in a variety of ways.

The companies listed below have gone above and beyond the call of duty to ensure that veterans are given as much aid as possible. These companies have made a huge effort to help veterans receive quality jobs and ensure that they are given the attention and respect they deserve when returning from duty. Read more about these companies to learn how they can help you or someone you love.


Starbucks has always made it part of their mission to make a difference in the world. The company made a promise to help veterans by providing job opportunities, aiding in college expenses, and offering expanded benefits they deserve.

Starbucks pays for veterans to go to college by providing tuition assistance as part of their benefits package. The company wants to do more than just hire veterans because they know that the transition into civilian life can be hard. Because of this, they are investing in transition services that go beyond what the VA does for veterans. The company has hired over 20,000 veterans since their initiative started in 2013, and they hope to hire 25,000 veterans and ex-military personnel more by 2025.

Caliber Collision

Caliber Collision is a company that has hundreds of locations across the country. Many people in America have had their car repaired by a Caliber Collision associate and many of those associates are veterans. There are many skills that are learned within the military that have proven to translate well in the auto mechanics and repair world. The company also offers discounts to veterans and has a program that contributes money to veteran support organizations for every purchase. By doing this, the company is partnering with 3M to ensure that veterans can get jobs and save money when they leave the military.


Walmart has long been part of an effort to hire veterans. Their current goal is to hire up to 250,000 veterans by 2020. Walmart has recently stated that they are well on their way to 250k and plan to increase that number over the next five years.

What About Other Companies?

Other companies are helping veterans by offering preferential hiring and discounts. If you want to support veterans or need help as a veteran, you can turn to:

  • US Bank

  • Newport News Shipbuilding

  • General Motors

  • Southern company

  • First Data

  • Verizon

  • BAE Systems

  • NBC Universal

  • Price Waterhouse Coopers

  • Booz Allen Hamilton

If you are looking for a way to serve veterans but aren’t sure where to look, simply supporting these companies veteran efforts is a great start. If you are looking to make a bigger impact, search through our site to find other campaigns available that are in support of veterans.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.


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