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Why Every Business Needs to Consider Marketing through Social Media

Updated on July 25, 2013

Social media such as Facebook, Twitter, Pinterest and Instagram are continually growing in popularity, and with that popularity comes a real opportunity for businesses. These services provide an excellent outlet for the smart business owner to get his product out in the market. Approach social media properly and there is a wide range of benefits that you gain access to.

It Keeps Your Company Visible

Before the Internet people would look through Yellow pages or the newspaper to find services they needed. Today they open a web browser, or get on a social media site and start asking for help.

It's really easy to get lost behind all of the other competitors on the Internet, if you aren't making an effort to connect with your customers. Social Media gives you a chance to help real people who are already seeking your services.

When they need help, your page gives them a place to ask the questions they want answered, and helping them out designates you as their expert in the industry. Be the expert for as many different people as you can over the Internet, and you will have all the business that you need.

It Gives You Access to the Masses

To be successful in business you need to reach out to as many different people as you can and let them know about your product. Social media has exploded in the last ten years, and many people (67% of Internet using adults) are members of social media websites.

Creating a simple business page, and talking one on one with people gives you access to a huge number of customers that you wouldn't have met otherwise. It's a casual atmosphere to meet a massive amount of people, and many businesses get enough customers from social media alone to keep their companies going strong.

If you think of your marketing efforts in terms of time invested, you only need to invest a small portion of your time to social media, and you will receive a huge return of exposure by all the different eyes you will have on your company.

Provides More Opportunities for Feedback

Since more customers are buying from stores over the Internet, and dealing with people through email feedback isn't given nearly as often as it used to be. When you run a business that is offering services to regular customers it's beneficial to get as much information from them as you can.

With a social network it's possible to get all the feedback you want from your customers. Simply asking questions on your page is enough to elicit responses from a cluster of people.

Even just giving people an outlet to complain about what you are doing as a business creates more opportunities to improve your product, and build up a reputation of having good customer service.

Social media doesn't require a major time investment, and you can get started with it for free. Dedicating a little time each day to your business page will help expand your business, and build up a strong base of customers that you can rely on.


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      Tiffany Youngren 2 years ago

      It is so true that companies need to be engaged in social media. It is hard for busy businesses to keep up, but it is sure effective when they do!