Knowledge is power. With information you become better informed, you're better able to make decisions, and you're better equipped to make (and offer) a set of effective, meaningful choices.
Every sphere of human endeavor, from writing your name and putting a man on the moon to the birth of a baby and the creation of this website is based on a search for and on an exchange of information.
In business, information creates leads, generates desire, identifies needs, and it precipitates solid, benefit-rich solutions to pressing questions and deeply felt needs.
Gary Bloomer, Princeton, NJ, USA