common mistakes when creating emails for a domain name
In my hub on how to create email accounts on your domain name, I mentioned that an email is a great marketing tool for your domain name. When I say this, chances are that the first thing that crosses your mind is email marketing. However, there are other characteristics of a good email address that will determine just how much exposure you get online. Interestingly, so many people come up with email addresses without thinking much on the impact they will have on their business. Let me show you some of the common email address mistakes that you want to avoid at all costs.
Underscores in emails
I know why you used the underscore in the email address. You wanted to combine two nouns. So you came up with firstname.lastname@example.org. This is a bad idea for your online brand. First and foremost, this will not make things easy for those of us who are not very good in typing. It is easier to type an email that has no hyphen or underscores. Trust me, holding down the shift key for a microsecond is hard work for most of us. But more importantly, most spam filters will suspect emails that have underscores and you do not want your email to land in your recipients spam folder.
Separate your email addresses
Most people use only one email address for all their needs. If you have registered and hosted your domain with a reputable webhost, you should have the freedom to create as many email accounts as you please. You should have a separate email address for your official communications, a separate one for personal communications, and another one for other miscellaneous activities like signing up for newsletters. Depending on the volume of emails you anticipate, you can have more than one email address for different subgroups of one group. For instance, if they are for business, you can create an email for customer inquiries and another one support requests etcetera.
Using official email accounts for newsletters signups
Like I have already explained, it is generally a good idea to have a separate email for this. The main reason is that once you subscribe to several online offers using an email address, chances are the email address will soon be full of spam emails. Even after you embark on damage control, you might still continue receiving more and more spam. As a rule of thumb therefore, avoid using your official email address for online offers and signing up for services online.
Not thinking about the spam filters
Whenever you are creating an email, you should always think of the spam filters. For instance, if you include some characters in the email address, the spam filters might just think your email is spam. That is why you want to avoid using numbers, periods, dashes, and any other thing that might be interpreted wrongly. For instance, if you have WWW as part of your email address, it is most likely going to be blocked by some spam filters.