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Even more Twitter tips

Updated on June 10, 2015
Source

Yes, even more ideas and tips for using Twitter

More and more people are using this service every day. And every day, I'm unfollowing people. Why is that? You'll see below.

We all know that on any social media, our main goal is to add value to our followers.

We also know that it's a great opportunity for promotion and these two goals can easily be combined.

Take a look at the screenshots below and decide for yourself whether they are performing these two functions. Are these users providing useful information and content to their followers?

Equally, are they promoting themselves well or showing their businesses to their best advantage?

Source

Instructions:

1. Remember to keep your messages as short as possible to make it easy for others to pass it on.In this message, we don't need the quote marks or the three periods. 'Click here for more info' can simply be 'info>' and the hotel that's mentioned has it's own name as a Twitter handle.

The message you see here has 108 characters (including spaces but not including the URL). 'Love beyond words - treat mom to a fabulous brunch @RiversideHotel. Info >' has 74.

2. I'd suggest that you always tweet with a purpose.

Unless this person just wants to flatter his friends (and there's nothing wrong with that - from time to time) what is the purpose of this tweet?

In fact, it can have the opposite effect. Am I one of the 'some' who are getting younger every year? I'm sure I'm not. I need botox. Now he's depressed me...

3. Oh dear. I think I've written about this in one of my other Twitter tips articles but nevertheless, it's worth repeating.

I counted. There were many more than the ones I've shown here. Seventeen. I bet you can guess what happened. I unfollowed them.

Lots of people say that cross-posting on social media is one of the most annoying things you can do. If I followed that organisation on Facebook, I'd see their photographs anyway so I don't need to follow them on Twitter too when all they're doing is directing me to Facebook.

What a complex circle - it's easier to just unfollow.

4. When I took this screenshot, I named the file 'helpyourself.jpg'.

I know that it's nice to post interesting links for your followers but think about yourself too.

Often, when you tweet someone else's link, they will thank you - maybe even follow you. But that's no big deal really, is it? (And the BBC won't follow you - I can guarantee it.)

Wouldn't it be better to write a quick blog post containing the link? Entitled 'The BBC wonders what makes businesses British', it can simply be a brief summary of the article. If you like it enough to tweet it, you've read it, so the post will only take minutes.

Plus, anyone clicking on your link will see your branding, your products - you will have helped yourself.

5. Watch out for opportunities.

As you can see here, a great recipe was posted for Cinco de Mayo.For the ten seconds it took to retweet this, with my own recipe included, I might get my recipe retweeted too.

I'm adding value for my own followers because I'm giving them not one but two timely recipes. It's also referring to the person who tweeted it in the first place and he or she will see that in their 'mentions'. Kudos? Clickthrough? A new follower? A retweet? A sale?

Who knows what the result can be?

It'll create some hits but one hit from someone who orders the beautiful Mexican stoneware I have on the recipe page will be perfect, thank you.

6. Being nice is great. And knowing this guy, he probably has everyone's birthday's written down so that he can do this.

But what we're talking about here isn't using the service to chat with friends - we're talking about it to promote our work or business.It really wouldn't hurt to link to an article about birthdays, (especially if he's tweeting birthday wishes to friends on a regular basis) or a link to a local restaurant he's reviewed.

Or even a signature (like email) to his site. Every hit is an opportunity.

7. Anyone who has designed posters knows that all the viewer wants to know is what is it, where is it and when is it?

This tells me that a local restaurant has a delicious Mexican special. I'm interested. When is it available? Lunchtime? Dinnertime? All day? How much is it? Is there a vegetarian option? Is it for today only?

Can I have a link to your blog with details please?

8. It's a good idea not to use hashtags that are commonplace.

As you can see here, there are at least two posts every sixty seconds with the hashtag #holidays.

When the December holidays come around, the chances are that there'll be one per second. Your tweets will get buried in no time. In a previous article, I've mentioned the usage of hashtags that have different meanings in different languages and that applies to this too.

In the States,the word refers mainly to the December holiday season. In British English it means 'vacation' or even 'day off work'.

9. This is an extreme case of point number three above - albeit a little tidier.

I don't follow this local bar to be told that they posted photographs on Facebook.

I follow them because I want to know what their special are, what live entertainment is planned for this week or any special events that are on the horizon.

This tweet adds no value at all to followers.

10. This is a strange one. Both these links go to the same place. Why?

If they wanted to gain the attention of the Twitter user mentioned in the first one, well, that's the point - they had already done that. So why the double post?

What it shows to me is that someone isn't paying attention.This lack of attention bothers me. This business runs restaurants. Do they have the same lack of attention in their kitchens?

It's also not leading to the company's own blog (why not?) and who on earth knows what 'lucky start' means and is compelled to click? Not me...

Let's face it, we owe it to ourselves to learn more about social media and using it to the full. We are living in a period of history that has previously-unknown opportunities for free promotion of our work, business or organisation.

I sometimes wonder how historical entrepreneurs such as Henry Ford would have used the social media we have today.He would have been pioneer, I'm sure.We don't need special skills to make the most of this opportunity. We don't need degrees. If you're reading this, you've already got all the equipment you need. All we need to do is learn.We can be pioneers.

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    • BritFlorida profile imageAUTHOR

      Jackie Jackson 

      4 years ago from Fort Lauderdale

      @esmonaco - glad to be of help :)

    • esmonaco profile image

      Eugene Samuel Monaco 

      4 years ago from Lakewood New York

      Thanks for the useful tips Jackie, I'm trying to learn all of this stuff for social media, the more I use it the more I learn. thanks :)

    • BarbRad profile image

      Barbara Radisavljevic 

      4 years ago from Templeton, CA

      I'm not sure I agree about hashtags. I see your point if searching by hashtag on Twitter is the only point. But Paper.li and RebelMouse use hashtags in your posts to classify which tabs to put them under in your pages on their sites. They will only check for them on the pages you list as sources. I've not yet gotten to your pages on using those sites, but I will. I also unfollow people who repeatedly tweet thoughtless automated messages like the ones from Facebook you mentioned. Some people may not even realize this is happening. I find many social sites have sharing with other sites checked by default and you have to remember to uncheck them if you don't want them shared. I would also advise people not to send the default sharing message Squidoo provides for Facebook and Twitter when you update a lens. Change it to make people want to read it.

    • EmmaGraceEllis LM profile image

      EmmaGraceEllis LM 

      4 years ago

      loads of tips, loads of useful adviceThanks

    • BritFlorida profile imageAUTHOR

      Jackie Jackson 

      4 years ago from Fort Lauderdale

      @sirteacup: Thanks so much!

    • profile image

      sirteacup 

      4 years ago

      Awesome tips, I wish everyone would follow #2: "always tweet with a purpose". Haha, the amount of users that I've un-followed... Anyway, thanks again for the tips! :-)

    • BritFlorida profile imageAUTHOR

      Jackie Jackson 

      4 years ago from Fort Lauderdale

      @DreyaB: We need to stop sleeping, I think :)

    • DreyaB profile image

      DreyaB 

      4 years ago from France

      So many useful tips. I'm still learning as I go and all the pointers are starting to sink in. Wish I had more time to focus on me and improve more, but I'll keep this to refer back to. Don't know how you manage to do it all! Great stuff. :0)

    • Elsie Hagley profile image

      Elsie Hagley 

      4 years ago from New Zealand

      Thanks for all your help Jackie. I don't know how you find enough time. I find I'm getting less and less time to use my computer, so many things to do around the farm.

    • Brite-Ideas profile image

      Barbara Tremblay Cipak 

      4 years ago from Toronto, Canada

      wonderful tips Jackie, thank you

    • profile image

      GrammieOlivia 

      4 years ago

      You are so "up" on all this social stuff, I think I need to borrow you for a few weeks, I'm slow at all this stuff! But I really do want to learn.....

    • DeborahDian profile image

      Deborah Carr 

      4 years ago from Orange County, California

      Thank you, Thank you, for posting these Twitter tips. I have been steadily learning from you, and I really appreciate it.

    • BritFlorida profile imageAUTHOR

      Jackie Jackson 

      4 years ago from Fort Lauderdale

      @David Stone1: Thanks Dave. I know that in some cases I'm 'preaching to the converted' but little tips can never hurt :)

    • David Stone1 profile image

      David Stone 

      4 years ago from New York City

      Really useful again. Thanks, Jackie.

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