Five Books on Indian Entrepreneurship Which You Will Love to Read
Books are human beings one of the best friend and as per Google, there are roughly 130 million books in the world. You will be surprised to know there is a book available on almost any subject be it on dog training or how to build a rocket.
There are some common trends among successful people. Successful people are good listeners, they are good speakers and they read a lot. There is a saying “not all readers are leaders, but all leaders are readers”
I like to read different kinds of books but in this article, I will share a summary of five books which I like to refer a lot. Although I like many books and I cannot say any particular book as my number one favourite.
So, let me share the list of five books and short summary of these books.
Go Kiss The World
Go Kiss The World is the first book which I always like to advise anyone to read and observe. In fact, if I will be asked to gift any book to anyone then it will be my first preference.
As the name of this book is quite unique, same is the case of the story behind it. Actually, “Go, kiss the world” were Subroto Bagchi’s blind mother’s last words to him. And when I came to know about this story it had a profound impact on me. Because I am always curious to know why the author choose a particular title. This book alone became one of my favourite book of all time.
This book is written by Mr. Subroto Bagchi, who is co-founder of MindTree. MindTree is highly reputed an Indian multinational information technology and outsourcing company headquartered in Bangalore, India.
This book contains Mr. Subroto Bagchi life’s inspiring story from a small-town boy from Orissa. If you are from small-town then you can easily relate to this book. Later in this book, you will come to know how from simple background he went on to start a highly profitable organization. It is a must-read for young generation and I will highly recommend.
Now the second book in my list is again written by Mr. Subroto Bagchi. Previous book is all about how he started his humble journey and went on to achieve remarkable success.
In this book, he gives his knowledge based on his lifelong experience. I like this book because this book gives you many important tools to become a professional individual.
After reading this book I came to know whom you can call a real professional. What are the qualities of any professional and what all challenges we can face in future? This book contains seven chapters from the lesson on integrity to the professional’s professional.
So, let me tell you to whom you can a professional. A professional is a person who has the ability to work unsupervised and his ability to certify the completion of one’s work. This is one of the great life’s lesson I learned after reading this book. In fact, in the end, there is a small chapter about whom we can call unprofessional. Must read for any individual who is part of any corporate culture.
Our media is full of biased opinions and that’s why I neither watch any news channels nor comment on such news.
In India, there are thousands of real-life hero who have worked extremely hard and we can take real inspiration from them. Inventive Indians is such a short collection of 23 real-life stories. I get so much inspiration from these agents of change.
Stories of the book were collected over eight years by the famous magazine called Civil Society. Each story contains serious issues and then it tell how an individual or an organization with their vision changed the situation.
What I like about this book is you get to read 23 remarkable success stories be it a story of Mr. Anil Ranais who helped 100 farmers go organic in Uttar Pradesh or story of Tata Steel or TVS Motor and how they are helping communities near their factories.
Stay Hungry Stay Foolish
I am sure many of you have heard about this famous quote by legend late Mr. Steve Jobs. This book is written by the famous author, Rashmi Bansal. She is an IIMA alumnus herself and has written many other famous inspiring books on entrepreneurship journey.
I have included this book in my list because it features the remarkable success stories of 25 IIMA graduates. By the way, IIMA is a short form for Indian Institute of Management, Ahmedabad. It is one of the most highly reputed management institute in India.
I like this book because each they all left the path of lucrative jobs to follow their dreams and passion. They showed to the world that they can make big in the world of entrepreneurship.
Although the path and journey of entrepreneurship sounds exciting to many but this book will show us what kind of vision, path, struggles, determination one has to go through before becoming successful. This book makes me proud of the fact that in India there are so many successful visionaries.
The Invisible CEO
I started my career in an advertising agency and worked in this field for eight years. Now-a-days there are so many advertising agencies. And more than traditional advertising, there is much growth for digital advertising.
The Invisible CEO which is written by late advertising legend Mr. A. G. Krishnamurthy. This is one of my favourite book related to the advertising industry. Many of you might not know how an advertising agency work. Most of the time there is a madness to complete project or artwork in the given deadline. Studio gets busy after 1 pm and during my time employees use to work till 12 pm late night.
This book is an encyclopedia on how one of the biggest advertising agency came to existence. It is a reflection of his own effort and journey toward building an advertising agency and an institute from scratch.
Here I am talking about Mudra Communications Limited and Mudra Institute of Communication, Ahmedabad (MICA). Today this agency is known as DDB Mudra Group due to collaboration with DDB. Whereas MICA is famous Strategic Marketing and Communication Institute, where the emphasis is on creativity and idea generation.
By the way, I also like to tell you this is the agency who created many famous campaigns like I love you Rasna, Only Vimal, LIC’s “Zindagi Ka Saath Bhi, Zindagi Ke Baad Bhi” - which is still used by LIC. Currently, they have diversified with many sub-group divisions but they all work for the marketing and creative services.
Which One Of These Books You Have Read?
I like all these books because they are inspiring, real life stories and easy to read.
I sometimes go through these books. I have even marked some sentences with pencil to read them again and again.
In past whenever I got the chance to gift someone I gifted some of these books to my friends. I even gifted some of these books to my last advertising agency i.e Dentsu Communications Pvt. Ltd. where I worked.
Reading books is a great source of knowledge and this is one good habit which we should adopt as soon as possible. And let reading and writing should be the first priorities of each morning. So, remember and be a reader.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Vikram Brahma