Evaulating Web Site Performance

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    Sassme4xposted 8 years ago

    Setting up a website is the very first step of an Internet
    marketing campaign, and the success or failure of your site
    depends greatly on how specifically you have defined your
    website goals. If you don't know what you want your site to
    accomplish, it will most likely fail to accomplish
    anything. Without goals to guide you in developing and
    monitoring your website, all your site will be is an online
    announcement that you are in business.

    If you expect your site to stimulate some form of action,
    whether it is visitors filling out a form so a
    representative can contact them, or purchasing a product,
    there are steps you can take to insure that your website is
    functioning at peak efficiency. One of the first indicators
    of how well your site is working for you is finding out the
    number of visitors in a given period of time. A good
    baseline measurement is a month in which you haven't been
    doing any unusual offline promotional activities.

    However, just because hoards of people have passed through
    your gates does not mean your site is successful. Usually,
    you want those visitors to actually do something there. It
    is equally important to monitor the number of visitors to
    your site who made a purchase. This figure is called the
    site conversion rate, and it is an essential element of the
    efficacy of your website.

    To find the site conversion rate, take the number of
    visitors per month and figure out the percentage of them
    that actually performed the action your site is set up for.
    For example, if you had 2,000 hits to your site, but only
    25 of them purchased your product, your site conversion
    rate equals 1.25%. To get this figure, take your number of
    visitors and divide that figure by the number of visitors
    who made a purchase. Then multiply that result by 100 (0.0125 X 100).

    If your website is set-up to get visitors to fill out a
    form, make sure to then figure out what the difference is
    between your site conversion rate and your sales conversion
    rate. This is because not everyone who fills out your form
    will actually become your customer. However, whether your
    site is set-up to sell a service or product, or to get the
    visitor to fill out a form, the site conversion rate will
    measure the success or failure of your website whenever you
    make changes to the site.

    You may find that you need to implement some additional
    marketing strategies if you find that traffic to your site
    is extremely low. There are several effective methods to
    improve the flow of traffic to your website, particularly
    launching a search engine optimization campaign. This
    campaign is targeted at increasing your position in search
    engine results so that consumers can find your pages faster
    and easier. You can either research the steps you need to
    take to improve your search engine rankings, or employ a
    search engine optimization company to do the work for you.
    In either case, after your have improved your search engine
    positions, make sure you keep on top of them by regular
    monitoring and adjusting of your efforts to maintain high

    Another factor to examine is how easy it is for a visitor
    to your website to accomplish the action the site is set-up
    for. For example, if your goal is for the visitor to fill
    out a form, is this form easily accessible, or does the
    visitor have to go through four levels to get to it? If
    it's too difficult to get to, the customer may just throw
    in the towel and move on to another site. Make sure your
    buttons are highly visible, and the path to your form or
    ordering page quickly accessible.

    Have a professional evaluate the copy on your
    website. The goal is, of course, to get your visitor to
    make a purchase or fill out your form. Website copy must be
    specifically geared to your online campaign and not just a
    cut and paste job from your company brochure. The right
    copy can make the difference between profit and loss in
    your online campaign.

    Finally, to discover The 9 Steps to help you generate more leads, more distributors, and more MONEY in your business than you have ever had in your life, send me a message.