Evaulating Web Site Performance

  1. profile image0
    Sassme4xposted 9 years ago

    Setting up a website is the very first step of an Internet
    marketing campaign, and the success or failure of your site
    depends greatly on how specifically you have defined your
    website goals. If you don't know what you want your site to
    accomplish, it will most likely fail to accomplish
    anything. Without goals to guide you in developing and
    monitoring your website, all your site will be is an online
    announcement that you are in business.

    If you expect your site to stimulate some form of action,
    whether it is visitors filling out a form so a
    representative can contact them, or purchasing a product,
    there are steps you can take to insure that your website is
    functioning at peak efficiency. One of the first indicators
    of how well your site is working for you is finding out the
    number of visitors in a given period of time. A good
    baseline measurement is a month in which you haven't been
    doing any unusual offline promotional activities.

    However, just because hoards of people have passed through
    your gates does not mean your site is successful. Usually,
    you want those visitors to actually do something there. It
    is equally important to monitor the number of visitors to
    your site who made a purchase. This figure is called the
    site conversion rate, and it is an essential element of the
    efficacy of your website.

    To find the site conversion rate, take the number of
    visitors per month and figure out the percentage of them
    that actually performed the action your site is set up for.
    For example, if you had 2,000 hits to your site, but only
    25 of them purchased your product, your site conversion
    rate equals 1.25%. To get this figure, take your number of
    visitors and divide that figure by the number of visitors
    who made a purchase. Then multiply that result by 100 (0.0125 X 100).

    If your website is set-up to get visitors to fill out a
    form, make sure to then figure out what the difference is
    between your site conversion rate and your sales conversion
    rate. This is because not everyone who fills out your form
    will actually become your customer. However, whether your
    site is set-up to sell a service or product, or to get the
    visitor to fill out a form, the site conversion rate will
    measure the success or failure of your website whenever you
    make changes to the site.

    You may find that you need to implement some additional
    marketing strategies if you find that traffic to your site
    is extremely low. There are several effective methods to
    improve the flow of traffic to your website, particularly
    launching a search engine optimization campaign. This
    campaign is targeted at increasing your position in search
    engine results so that consumers can find your pages faster
    and easier. You can either research the steps you need to
    take to improve your search engine rankings, or employ a
    search engine optimization company to do the work for you.
    In either case, after your have improved your search engine
    positions, make sure you keep on top of them by regular
    monitoring and adjusting of your efforts to maintain high

    Another factor to examine is how easy it is for a visitor
    to your website to accomplish the action the site is set-up
    for. For example, if your goal is for the visitor to fill
    out a form, is this form easily accessible, or does the
    visitor have to go through four levels to get to it? If
    it's too difficult to get to, the customer may just throw
    in the towel and move on to another site. Make sure your
    buttons are highly visible, and the path to your form or
    ordering page quickly accessible.

    Have a professional evaluate the copy on your
    website. The goal is, of course, to get your visitor to
    make a purchase or fill out your form. Website copy must be
    specifically geared to your online campaign and not just a
    cut and paste job from your company brochure. The right
    copy can make the difference between profit and loss in
    your online campaign.

    Finally, to discover The 9 Steps to help you generate more leads, more distributors, and more MONEY in your business than you have ever had in your life, send me a message.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)