What kinds of initial data are needed when you want to put up a small business in a small city?
I see that initial data are needed when putting up a commercial business in a small city. Can you suggest what are the data which are important to look at?
You have two areas to look at: Product and Customer. Who is your customer (demographically) and what are the needs of such customers? And, what does your product offer that fulfills a need of your customers? You could do this in a small town by standing on a busy corner with a paper survey and asking people about themselves and what they think of your product (will they buy it at the price you will need to charge?). Ask 50 people and you will have a sense of whether or not your business can succeed.
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