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Google Adwords Tips and Tricks

Updated on January 25, 2013

Google AdWords Tips and Tricks

Google Adwords is a great tool for promoting your online business, but experimenting with Google Adwords without knowing the Google AdWords Tips and Tricks may end up costing you time, money, and cause a lot of frustration and disappointment. Moreover, you may end up giving up on the idea of using Google Adwords for promotional purposes and miss out on hundreds of site visitors and potential customers. Understanding how Google Adwords Advertising works and knowing where your ads will be displayed are also essential to your Google Adwords campaign success.

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Google Adwords Tips and Tricks

1. Decide on who your target audience is and advertise directly to them. Who are the people searching and ready to buy your product? How can you appeal to them? What question can they ask, what is the problem you are offering a solution for?

2. Most expensive AdWords are not always the best. In fact, you may end up spending hundreds of advertising dollars for curious clicks. Instead, maximize your AdWords spending by targeting less competitive key words.

3. Always Work with 2-3 Google Adwords ads at once - by constantly improving your ads, you will make sure you advertising money is working for you and your Google Adwords campaign is producing results. Having several ads at once gives you an opportunity to see what works and what doesn't and which ads your target audience is responding to.

4. Google is very generous about giving out Google Adwords Credit Coupons, so having a $100 coupon or 2 on hand gives you a little bit more time to figure out how to get your Google Adwords campaign to start working for you.

5. Set lower bids for broad matches of your keywords and higher bids for exact matches. You may make sales from both, broad and exact matches of your keywords, but "exact match" is more likely to lead a buyer who is ready to make a purchase on your site.

6. Make sure to point your ad to the right Landing page. If someone lands on your page and has to jump through hoops to find the product you are advertising, you will loose a potential customer and waste money in your Google Adwords account.

7. Instead of simply offering a product, address a problem and offer a solution. Why would someone click on your ad? Is there a need you can satisfy? Is there a problem you can solve? Word your Google Ad accordingly!

Google Adwords Tips and Tricks - Do you have tips and tricks you would like to share?

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    • youthministry profile image

      Paul Turner 4 years ago from Birmingham, Al.

      Good stuff.

    • MBurgess profile image

      Maria Burgess 4 years ago from Las Vegas, Nevada

      I'm still working on good content though I do use Google Adwords for decent keywords. I will keep this lens in mind when I decide I will use the advertising end of Adwords! Thanks for sharing!

    • profile image

      NetRiteRich 5 years ago

      Some great Adwords tips here!

    • FamilySolutions1 profile image

      FamilySolutions1 5 years ago

      You have the very best and basic tips and tricks listed here. I recently published a lens entitled Google Adwords Can Grow Your Business which lists my own tips for optimizing returns from Adwords and I feel that you have the best basic tips listed here. I added this lens as a related lens to mine. Let me know what you think of my tips.

    • profile image

      anonymous 5 years ago

      @anonymous: Virtual Credit Cards VCC for ADWORDS ADCENTER & Facebook for 5$ only Skype id: allvccs

    • tfsherman lm profile image

      tfsherman lm 5 years ago

      Thanks for the tips. Always good to know.

    • profile image

      Uprofit 5 years ago

      Yes some good advice. Have given google adwords a go and spent quite a bit without much success. Ok it could have been the offer. Now I'm going to start using the Rolelex in the Power Academy

    • profile image

      anonymous 5 years ago

      Great post with some good tips. I really like the tip about chosing less competitive keywords. Have you ever thought of Google Remarketing?

    • katiecolette profile image

      katiecolette 5 years ago

      @anonymous: Thank you :)

    • profile image

      anonymous 5 years ago

      By best tip is still to pick up all the tips and tricks you can, love that intro picture.

    • LittleLindaPinda profile image

      Little Linda Pinda 5 years ago from Florida

      Thank you for the information on ad words. I've never used my coupons either.

    • TonyPayne profile image

      Tony Payne 6 years ago from Southampton, UK

      I have received a few $100 coupons, but never risked venturing into using them. At least not yet.

    • profile image

      anonymous 6 years ago

      very nice thank you

      seo pakistan

    • katiecolette profile image

      katiecolette 6 years ago

      @bikerministry: The youtube videos should help with setting up the Google Adwords campaign

    • profile image

      anonymous 6 years ago

      Great tip. I will use it on my blog

    • bikerministry profile image

      bikerministry 6 years ago

      I just received a Google Adwords $100.00 gift certificate, went on their page and read for about 1 1/2 hours yesterday and still am not sure what to do next. I mean I know I need to start a campaign after I start a billing account, but from there I'm lost.

    • aesta1 profile image

      Mary Norton 6 years ago from Ontario, Canada

      I have several expired google cards as I just didn't bother and I'm scared to use. I need to understand this better.

    • ajgodinho profile image

      Anthony Godinho 6 years ago from Ontario, Canada

      I have to give this a try. I keep putting this on the back burner because of other priorities. I've received several coupons from Google, but am yet to use it. I need to understand this better. Thanks for sharing these tips and tricks.

    • goo2eyes lm profile image

      goo2eyes lm 6 years ago

      @anonymous: do you really make money? sounds wonderful. i am not making much money so i don't invest. maybe you are god sent to me.

    • goo2eyes lm profile image

      goo2eyes lm 6 years ago

      no, i am still not using it. first, i have to make money by squidoo and then, i use adwords.

    • profile image

      anonymous 6 years ago

      My biggest tip and trick advice is to pick up all the tips and tricks you possibly can! Nicely done and well explained, I have so much to learn and could use about 6 more hours in a day!

    • profile image

      anonymous 6 years ago


      Thanks a lot for such a wonderful article.

      I recently got Google Adwords Management Free!!

      For INR 5000 you get = google adwords campaign creation + crafting new adverts + adding targeted keywords + bid / budget management + credit of 5000 in your account + daily campaign monitoring + more + more

      This really works..Grab this opportunity now!!

      Contact at

    • SeanVernall LM profile image

      SeanVernall LM 6 years ago

      Another nice lens on Google AdWords. I myself prefer to focus on one search term per ad and only use keywords that my landing pages are targeting.

    • profile image

      anonymous 6 years ago

      Oh Cool, I can really use this Information; I am not very good with Adwords and this will help!

    • profile image

      anonymous 6 years ago

      No tips, no tricks! Just gathered some useful info. Thanks for sharing. :)