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How To Get A Targeted Following On Pinterest

Updated on April 15, 2014

Pinterest is a rapidly growing social network with over 70 million users. However, most people do not know how to grow a big following on Pinterest, and growing a targeted following can prove to be more difficult. When I first started to use Pinterest, I had no sense of direction, and it took me 3 months to end up with a 200 hundred non-targeted followers. While experimenting with Pinterest, my presence on Twitter was growing and growing. I decided to look into my growing presence on Twitter and find out how I could replicate those results on my Pinterest account.

The main reason my Twitter account was growing was because I am able to get targeted followers. Gaining targeted followers still proves to be a big reason why my Twitter account keeps on growing. I decided to bring the same techniques I had been using on Twitter to my Pinterest strategy. The results were incredible.

I ended up gaining more than 100 followers every day on Pinterest. That propelled me past the thousands and eventually over 10,000 followers. In addition, the number of repins for my pins have dramatically gone up. More than half of my pins have been repinned at least once while others have been repinned over 100 times.

But that's enough about how I was able to be successful by implementing a few tactics. Now I am going to get into the nitty gritty. These are the easy to implement tactics that I used to get from gaining 100 followers every month or so to gaining over 100 followers every day.

Time required: 30 minutes per day

Difficulty: easy

Cost: Free


1. Identify your niche. It is important to identify your niche so you know exactly what to pin about.

2. Follow popular Pinterest boards related to your niche. If you send out a lot of pins about blogging, follow popular Pinterest boards that are all about blogging.

3. Follow that board's followers. These are your targeted followers because they already have an interest in what you pin about before visiting your profile. Be sure to only follow the people with 50-1,000 followers because those are the people who are the most likely to follow back. Even if your follower to following ratio goes out of control, it is more important for you to gain targeted followers than it is to have a 1 to 1 ratio. You can follow up to 300 people on Pinterest every hour.


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    • profile image


      4 years ago

      Basic points... and it's too easy to forget them. Your tips triggered a slew of Pinterest searches for a niche idea I've been working on. Thank you!

    • Lorelei Cohen profile image

      Lorelei Cohen 

      4 years ago from Canada

      Excellent advice. I have only just started to increase my followers so still have a ways to go to reach 1000 but I am working on it.

    • captainj88 profile image

      Leah J. Hileman 

      4 years ago from East Berlin, PA, USA

      Great advice. I have barely scratched the surface on Pinterest, but as a contributor, I do have a niche topic to target.

    • fathomblueEG profile image


      4 years ago

      You are very brilliant guy! I enjoy reading your work everytime. Keep up that momentum.

    • MGuberti profile imageAUTHOR


      4 years ago

      @Adventuretravels: Following a popular board means following a board that has a lot of followers. Then, everything else you said is correct. In addition, thank you for taking a part in the challenge. The challenge is going to make Squidoo a better place.

    • Adventuretravels profile image


      4 years ago from UK

      Can I just clarify: I go to UK Travel boards - choose a popular one ( by that you mean a board with a lot of pins?) Then I follow the followers of that board but only if they have 50 to 1000 followers. Is that all correct? I just want to make sure I'm doing it right -Pinterest is a bit of a mystery to me and I would love to learn how to make it grow. Please let me know if what I have outlined is right. I have joined your challenge BTW :)

    • BarbRad profile image

      Barbara Radisavljevic 

      4 years ago from Templeton, CA

      Good idea. I've been a bit lax about Pinterest lately. But now I'm getting back into it. I hope you've also written about how to grow the number of targeted Twitter followers. I'd love your advice on that.

    • Alyssa DeBoer profile image

      Alyssa DeBoer 

      4 years ago

      Great tips! I've been trying to work on my Pinterest account for a while now. I have 3,000 followers but great advice on having them targeted, I haven't been doing that and it obviously shows.

    • Wednesday-Elf profile image


      4 years ago from Savannah, Georgia

      I've had a Pinterest account for quite some time, but never really understood how to make it 'grow'. Same with Twitter. Thanks for these tips.

    • MGuberti profile imageAUTHOR


      4 years ago

      @GeorgeneMBramlage: You have no need to worry. This is a good business practice because you get to connect with people who are already interested in the things you pin about.

    • GeorgeneMBramlage profile image

      Georgene Moizuk Bramlage 

      4 years ago from southwestern Virginia

      Sounds easy and this manipulation or good business practice?


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