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How To Get A Targeted Following On Pinterest

Updated on April 15, 2014

Pinterest is a rapidly growing social network with over 70 million users. However, most people do not know how to grow a big following on Pinterest, and growing a targeted following can prove to be more difficult. When I first started to use Pinterest, I had no sense of direction, and it took me 3 months to end up with a 200 hundred non-targeted followers. While experimenting with Pinterest, my presence on Twitter was growing and growing. I decided to look into my growing presence on Twitter and find out how I could replicate those results on my Pinterest account.

The main reason my Twitter account was growing was because I am able to get targeted followers. Gaining targeted followers still proves to be a big reason why my Twitter account keeps on growing. I decided to bring the same techniques I had been using on Twitter to my Pinterest strategy. The results were incredible.

I ended up gaining more than 100 followers every day on Pinterest. That propelled me past the thousands and eventually over 10,000 followers. In addition, the number of repins for my pins have dramatically gone up. More than half of my pins have been repinned at least once while others have been repinned over 100 times.

But that's enough about how I was able to be successful by implementing a few tactics. Now I am going to get into the nitty gritty. These are the easy to implement tactics that I used to get from gaining 100 followers every month or so to gaining over 100 followers every day.

Time required: 30 minutes per day

Difficulty: easy

Cost: Free


1. Identify your niche. It is important to identify your niche so you know exactly what to pin about.

2. Follow popular Pinterest boards related to your niche. If you send out a lot of pins about blogging, follow popular Pinterest boards that are all about blogging.

3. Follow that board's followers. These are your targeted followers because they already have an interest in what you pin about before visiting your profile. Be sure to only follow the people with 50-1,000 followers because those are the people who are the most likely to follow back. Even if your follower to following ratio goes out of control, it is more important for you to gain targeted followers than it is to have a 1 to 1 ratio. You can follow up to 300 people on Pinterest every hour.


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