ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to implement SMAC Solution for General Insurance In Rural Areas?

Updated on December 5, 2014

What is SMAC?

SMAC is an innovative business tool, where S stands for SOCIAL MEDIA, M stands for MOBILITY, A stands for ANALYTICS and C stands for CLOUD COMPUTING.

The entire SMAC process is meant for increasing productivity, improving efficiency and customer satisfaction as well as managing the entire business data in real time.

Implementation of SMAC

To implement SMAC for General Insurance (GI) in rural areas, following strategy should be followed:

The main concern in rural areas is the internet reach especially in Asian countries, so one has to understand that not all the prospective customers will have an internet access, so here there is need to set-up a Point-of-Sale (POS) at different places in every rural area for tapping new customers and retaining the existing customers.

Role of POS

The job of a POS would be to help a customer to join a General Insurance plan. The POS will have access to mobile devices for entering the client’s data for registering them in any general insurance program of their choice.

Those rural customers who have access to internet can upload their data for registration by using their own mobile device and this they can do by using the interface provided by the service provider.

Role of Business Unit

The entire user data is stored in a secure cloud which can be accessed by the Business Unit (BU) of the company and the BU's will analyze the available client data and they will validate the customer’s GI request.

Use of Cloud

A secure cloud can be setup in every rural area for ease of data management and a backup of data from all the different rural regions can be kept on another secure centralized cloud for data security purpose.

Use of Social media, internet and mobile devices

The company can market its products by using social media to tap new clients. Various social media platforms can be used to educate the customers. Social media, internet and mobile devices can be used for policy registration, premium due date, expiry of policy, new GI plans and so on.

The POS should be used to educate the people throughout the rural areas. POS should explode social media all around their rural area for educating and selling General Insurance (GI) products.

SMAC will help a General Insurance (GI) firm to manage and analyze the customer’s data in real time, also it will increase their productivity. SMAC will help a General Insurance (GI) firm to market their products to a larger rural audience at a very low cost, thus cutting their marketing cost and increasing their overall profit.

Do you think SMAC implementation can increase productivity of a General Insurance firm?

See results

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)