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Importance of Marketing in organizational success

Updated on September 30, 2015

The Importance of marketing

Today, no business around the world, can afford to ignore the importance of marketing. Either it is a large business or small, nonprofit organization or industrial product manufacturers. A company’s pecuniary success largely depends upon prudent marketing efforts along with financial, operational, accounting and other business functions.

One can ask why marketing is important in financial success of a company. The answer to this question is, suppose you have a great product to offer with excellent features, best quality and amazing packaging but no one knows about your product. There will be no demand in market for your product; company will make no sale and eventually no profit. Here comes the importance of marketing. The most important function of marketing, along with others, is to create awareness about products/services and make loyal customers. Through marketing customers get an opportunity to know what you are offering them and you get opportunity to convince them to buy your products/services.

As, there is high competition in market and you are not the only one to offer that product or service. How your products differentiate from your competitor’s? What you have better to offer than your competitor? And why customer should spend his money on buying your product instead of your competitor’s? This is achieved through intelligent marketing campaign and is self-evident of significance of marketing. It enables organization to capture maximum market share, make big brand name, make loyal customers and retain them.

Many companies acknowledge importance of marketing and have separate Chief Marketing Officer (CMO) to give marketing equal importance along with other c-level positions such as, chief executive officer (CEO) and chief financial officer (CFO). Sustained and steady top line growth and customer loyalty/retention are the biggest challenges CEO’s face and their accomplishment severely depends upon marketing.

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    • profile image


      4 years ago

      I couldn't agree with you more. I wish businesses understood the true value of an effective marketing campaign.

    • pisces4ever profile image


      5 years ago from Pakistan

      A nice hub it is , keep on

    • uzma shaheen profile imageAUTHOR

      Uzma Shaheen Bhatti 

      5 years ago from Lahore,Pakistan

      @farhan Majeed: thank you very much for stopping by, agreeing with my opinions and thoughts and providing me such a motivating comment.I really appreciate your feedback.

    • profile image

      Farhan Majeed 

      5 years ago

      The writer is absolutely right in describing the importance of Marketing Function in any organization. I appreciate the way the writer answered the question arose in the minds of entrepreneurs and business owners. Yet the discipline of marketing needs specialized professionals and practitioners who will justify the Organizational success through Marketing strategies and the contribution of marketing department.

      Best wishes

      Farhan Majeed

      Webmaster and Researcher

      Marketing Circle

    • uzma shaheen profile imageAUTHOR

      Uzma Shaheen Bhatti 

      6 years ago from Lahore,Pakistan

      thank you maryam bhatti

    • profile image

      Maryam Bhatti 

      6 years ago

      Very nice. Now I see why marketing so important to flourish your business. Thanks for helping us.

    • profile image


      6 years ago

      very precise as well as to the point article. I like it. keep it up.

    • uzma shaheen profile imageAUTHOR

      Uzma Shaheen Bhatti 

      6 years ago from Lahore,Pakistan

      thank you sabajaffar for reading and appreciating.

    • profile image


      6 years ago

      Absolutely right .


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